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10 Importance Of Email Marketing To App Development Companies

Digital Marketing

Oct 2017
2886 Views 5 Minute Read
email marketing
Any email sent to a customer or potential customer for the sake of doing business can be termed as email marketing. Email marketing is any action by businesses of sending emails to customers for the sake of commerce.
Basically, email marketing is of two types; transactional emails and direct emails. Transactional emails are business emails triggered due to a previous contact between the customer and business. These emails result from a previous action by customers in a business. They are meant to enhance the relationship between customers and businesses. Transactional emails can be in the form of an email appreciating a customer for a purchase or can be to confirm an order made by the customer, or it can be for password reset or a sales receipt.
Transactional emails offer more information relating to the action that created it. They can also be used to generate more sales, as they can carry promotional messages relating to other products.
Direct emails, on the other hand, are not pre-empted by actions of the customers, rather they are emails sent purely for promotional purposes. These emails could be sent to customers that have initially subscribed to a mailing list or that have made a previous purchase. In some cases, businesses buy or rent email list and send promotional messages to them. Although this is spamming, and a bad business practice as it causes annoyance in the customers and may destroy a brand name, it is still a form of email marketing. 
Email marketing is one of the most effective marketing campaigns available. If your business has not started utilizing email marketing to garner sales and build relationships with customers, then the earlier it begins the better. Below are 10 reasons email marketing is so effective for top app development companies;
1. Easy on the pocket:
Email marketing is one of the most affordable marketing options available. It cost from nothing to just a few bucks but yet gives such huge returns. Emails can be sent for free to customers, or an app development company can subscribe to or buy an emailing software that allows sent emails to be tracked and monitored for effectiveness. Email marketing is far cheaper for mobile app development by app developers compared to what would be paid to other marketing channels. 
Using specialist software for email marketing allows the email sent to be easily tracked and monitored. With this software, an app development company can know how many of their emails were opened by customers and how many of the links were clicked through. Email marketing allows businesses to make immediate changes when it is observed that the emails are not performing as effectively as they should. 
There is hardly any other marketing channel where such ease exists, where campaigns could be monitored so efficiently and modification could be made so quickly.
3. Easy targeting:
Email marketing allows mobile app development companies to send emails to customers who want such emails sent to them; such as to Android users only or to iOS users only. The appropriate method of email marketing is to send emails to subscribers and not to buy or rent email lists. Such scenario increases the chances of customers opting for a sale or making any other positive action. 
For other marketing channels like television, radio, and magazine, their targeting is not as precise.
4. Easy to share:
Most emailing software agencies incorporate social media sharing buttons into their emails, giving the customers the ability to share offers with their friends, family, and followers who may be interested. This helps to generate a multiplier effect and have the ability to tremendously improve sales. In comparison, other marketing channels hardly offer the ease of sharing as email marketing does.
5. Easy to segment:
Not only does email marketing allow an app development company to target specific customers, it also allows them to further classify them into specific segments, thereby further increasing the likelihood of sales. Aside from increasing the likelihood of sales this also helps save cost, as only the potential customers get the mails. 
Take for instance, an app development company develops a new app for women's ovulation cycle. Email marketing can allow them to send emails to women alone. And if an offer is only available in certain parts of a country, residents of that area can be the only ones who will get the email. 
For email segmentation to work effectively, adequate information must have been collected from subscribers.
6. Easy to create:
Email marketing is one of the easiest marketing options available. It does not require technical knowledge and can be created in a matter of minutes. Majority of emailing software offer drag and drop features. Although some transactional or direct emails come with videos, images, and logos, this does not determine its effectiveness. What matters is the content of the email. A well-written email that can tap into the psychology of customers can motivate them to positive action. 
7. Wide Reach:
Email marketing allows businesses to reach customers in every part of the globe. It offers one of the widest reach in media marketing, second only to social media. Email marketing allows businesses to reach customers in any part of the world. 
8. Return on Investment:
One of the major costs that businesses have to contend with is the cost of the advertisement. Big businesses spend millions yearly putting their businesses and products on pages of magazines and on television. But for small startups without much funds, this can prove to be challenging. Email marketing offers an alternative that is beneficial to both small and large businesses. With a small investment in emailing software, businesses can get a substantial return on investment. 
9. For sustaining relevance:
The cyber world is getting noisier by the day, whatever the product or service your business offers, thousands of other businesses also offer the same. In such a scenario, holding customers' attention is imperative to the sustenance of your business. Email marketing via newsletters allows your app development company to remain fresh in the minds of your customers. 
10. Ease of purchase:
Email marketing offers one of the easiest means of buying goods. With a well-crafted email that makes good use of customer psychology, customers can download apps with just two to three clicks of a button. Emails can offer links that lead directly to the checkout page, thus increasing sales. Compared to other marketing media hardly would you find a channel that allows such ease of purchase. 
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Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.

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