An Introduction to the Importance of ROI Document for App Development

19 Aug 2016    Author :     Karishma Mehta

The upcoming technological era is totally governed by the swift leap found in the development of convincing mobile applications where mobilization has stepped up the business processes via applications approach amongst which ROI is the factor that is highly responsive. As mobility has streamlined the overall process, businesses are now turning towards app development realm keeping a keen focus on ROI strategies that would chip in more profitability and competitiveness in their business. However, developers are often overburden and stressed out especially when they are asked to make decisions implementing the array of options, open-ended questions, and various aspects in the working applications design, Which process to bestow top most priority and which platform to go with for app development.

The situation even gets more intricate when we need to deal with the ROI documentation, that is like a blueprint showcasing the basic fundamental of how the application develops will generate maximum revenue. With the continuous changes made in the application strategy along with meeting new market demand as well as the expectations of potential users and investors interested in our development scope, many times such situation arises questions on the forecast conducted for ROI.

Investors or the Investment firm must take into account the profitability gains from the full-fledged application keeping in mind changes proposed by the app development company to optimize the code and to get the best out of it. With the overwhelming no of smartphones prevailing in the market, the revenue sheet of the application is going to embark significant ROI than invested that would result in the overflow in application development realm in the upcoming phase. But certain app development companies as well as investors fails to acknowledge that developers need to be responsive to the changing demands for complications like:

- Newer functionality or platform integration

- UI and Ux disputes and many others

Such contesting demands need more amount of investments and investors fail to understand such key point that fails to meet the expectations of Revenue that app would make out. so keeping all such scenarios into consideration, we have pen-down some crucial keynotes that every investor of the investment firm should keep into account before investing for the development of any apps.

What Keypoints should ROI Analysis document must consist?

1) Strategic Business Objectives:

While giving the overall idea of such factors, the strategy business objectives for Return on Investment Document will be used to determine the overall ability of the app being developed. The ROI document would reduce the risk factor about the capital investment made in app development by fulfilling the business objectives along with overcoming development challenges faced during entire product development. ROI document for business objectives mentions the amount of resources required for the initial development stages for which substantial investment is a prerequisite. While focusing on the fulfillment of business objective, ROI can be easily calculated from the investment made for the application.

2) Technological Application Infrastructure Cost:

Application Infrastructure Cost refers to the overall cost occur during application development. When planning to develop any app first you need to scheme out the modules and the features to be included on the app. Depending on scope of the app project developers are assigned to that particular project. App cost does not merely include developers salary besides it also include various factors like Server and Infrastructure cost, social media platform integration and another surplus SDK's, Webservice and API development and many other miscellaneous factors. Investors do invest in Tech infrastructure keeping in mind the revenue return that it would reap in term of “well-finished application product”.

3) Business Process Cost :

Development of an application is uncertain. As technology is the sector where updations are likely to be expected at each and every step, it is imperative for the developers to keep themselves upgraded with the market changes. Developers needs to match the demand of the user blending it with the unique technological changes influenced in the app development industry. Sometimes a scenario may happen when expert training is the only solution for the developers to meet with the existing business demand which consumes large no of resources. ROI documents deal with such business processes that demand a huge amount of investment along with the return calculated on each investment made in the particular process.

4) External Association Cost:

To support any app development project one may require the support of external resources for which investors invest in order to gain more profitability out of it. Such ROI document ensures the scope of investment made in order to gain more than invested.

The measurement of ROI will be augmented something more than the cost savings and will be controlled from the performance of the application project goals in the given timeline.


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