The download and use of applications are one of the trends that dominate the current digital market and the business world. Therefore, for small and medium-sized companies it represents not only a great opportunity to reach a greater number of potential customers offering them something useful and of quality but a necessity to be competitive.
The main attraction of business applications is clear: Whatever your company does online, it can also be done on smartphones, providing other important benefits: portability and user location. In addition, as currently, not all SMEs
offer them, it is a differentiating factor that surprises consumers and will help position you as an innovative entity.
Hiring an application development specialist is the ideal option but it costs around $5,000 or more to do so. However, there are affordable and affordable alternatives for all budgets.
It is not a new fact that mobile devices have evolved significantly in recent years. Developing applications for these mobile devices running Android, iOS or Windows Mobile, has become an interesting marketing tool, allowing companies to have a lasting impact. However, to succeed in this marketing aspect of mobile apps, you need to recruit the best developer.
1: Compare Multiple Mobile App Developers
There is no reason to look only at the profile of one or two providers and then to choose one. Look everywhere, you will be amazed at what some mobile app development companies
or providers of mobile application development can offer as services, cost ranges, quality of work ... Watch several profiles of mobile application development companies will help you have the best product at a better price.
2: Request Quotes for Mobile App
One thing that may seem obvious when it comes to working with an external developer. However, some mobile app development companies or providers may fail in terms of communication, or may not provide realistic quotes or appropriate deadlines. Do not be fooled by well-formulated slogans or other attempts to lure you. Make sure you have a developer who can report on the progress of the project and respect deadlines.
3: Fully Designed and Custom App
If you have a good idea for a mobile application, you need to make sure that your idea is realized in an application that perfectly matches your expectations and meets your requirements. You can have a fully developed and personalized application without spending too much money. One more reason to look at the quotes and services offered by several app development companies at once.
4: Power the Mobile App
Some mobile app development companies can offer marketing services to support and promote your application in the market. Having an app is like having a star in the sky, it can be amazing, but if no one knows that it exists, it will certainly not sell. While most app development companies charge additional fees for the promotion of the app, there are some developers who include this service in their mobile app development quote.
5: Do not offer your app idea without precautions
Always require a proper and secure project submission process when you propose your mobile app idea. Some mobile application development agencies may tacitly accept your ideas, at the risk of altering, distorting your basic idea or worse, stealing it from you. So, always think about protecting your rights to reap the full benefits of your mobile app
Regardless of the path you choose, keep in mind a series of tips when implementing your strategy for mobile devices.
Offer discounts, coupons, a gift or make sweepstakes or contests. Encourage the download and use of the application by providing a complementary value. It stimulates users to become addicted to your application, spread it, share it and relapse in its use.
Companies that are not specialized in applications, should not see them as a business in themselves. Allowing downloads for free will help to expand the number of potential customers more than generate resources, reinforcing the business model of the company before the possibility of increasing sales.
Make it known
Like all development in the network, your application must be promoted. It is necessary to implement effective advertising strategies that capture the attention of users. The applications can be fun, effective, innovative, but if they are not publicized, they will never reach the user's hands. Bet on social networks and e-mail marketing to promote your new app in a less expensive and more effective way.
Social networks are already part of the daily lives of Internet users. Therefore, links to the most important networks should always be included in applications, such as Facebook, Twitter, Google+, YouTube and Pinterest. They will help you expand and spread your application among the circles of acquaintances and contacts of the user.
Not just marketing
Although marketing seems to be the most obvious objective when developing an application, functions such as customer services and customer relationship management (CRM)
can be very useful for users. A good application should serve the day to day, consider and reinforce the general strategies of the company and give support to some areas in particular of it.
Also, apps can allow purchases on the Internet, interaction with social networks and increase customer loyalty.
Know the message you want to give
Before developing your app make sure you know what you want to offer, what is the image you want to give and understand your audience. You must seek to deliver an experience to the user to achieve a true commitment to the brand. People today are willing to spend on apps, take advantage!
It is important that you define what you want to get with your app: many downloads or active users; the response of people to the offers you make or viral of your content. Before releasing it to the market, determine how you will measure the results.
Choose the devices well
For the creation of your app, you must take into account that all mobile devices work differently and that each requires a different programming. It is recommended that you forget about small brands because the smartphone market is becoming increasingly dominated by Android and iPhone. Back