After meeting with app development companies to develop an android app, you will have to work hard, nurture plans for the successful promotion of your app and be on top in Google Play.
Android is the most popular operating system
for smartphones in the world. In 2017, Google announced that they had reached the unthinkable mark of 2 billion users per month. This is a good jackpot. Plus, under android there is a huge amount of open source projects, which means, just take it, dig and do better than others. But how do you promote your Android app effectively?
Why go ahead?
Even an excellent app should be promoted to the tops. And this is almost the most important part to think about in advance. Without promotion, the likelihood that the audience will know about your app tends to hide under the plinth. And without users, there will be no money.
You need to develop a promotion plan: select the appropriate tools for your application, match them with the goals and budget available.
What are the tools for promoting an Android application?
This is a basic thing. On the site, you can always talk about your application. This is a common meeting point for all users. You should explain why the people should install and use your app. Give screenshots, videos (if any), download links. Do not forget to add the widgets of social networks, as well as a form for mail, to send news about your project.
2. Social networks and instant messengers
Instagram, Telegram, Facebook, Twitter... Today, each of these platforms is huge enough not to be overlooked. A potential audience lives in these bubbles. Create pages about your application. They can be used to strengthen the community, as a channel for feedback about bugs. It is also a great place to advertise. Buy posts in suitable communities, and make promotions. If you decide to scale social networks, you need a separate person.
3. Contextual advertising
This is the advertisement that you stumble upon in the mobile version of search engines, driving in some kind of query. The user of Google will see at the top of the site a link to install the application or your website. Continue the banner advertisement on thousands of mobile sites.
4. Advertising in the media
Television, radio, newspapers, and magazines, as well as online publications - this is still a serious shout for information, even though it has been pressed by social networks and bloggers. A mention in traditional media is more likely to improve your image. Online sites can give a really measurable conversion. You can choose from specially marked publications or banners.
5. Advertise with bloggers
The main sites: YouTube, Instagram. Here it is important to know what the blogger’s audience is, how many subscribers it has and in what formats it is ready to work. The cost of advert using this means depends on the blogger. You should search for influencers in your niche and ask him to help you promote your app. Note that your app must good enough for him to accept. As a result, ensure that your app was developed by a mobile app development company
This is one of the means to engage users. It helps to remind them about your product, to talk about its additional values and to inform about improvements. Mailing can be devoted to generally abstract things related to your project. For example, if you have a financial accounting application, through the newsletter and blog on the site, tell users how simple people can keep track of the budget, where to save without prejudice and how to invest with free money.
7. PR and word of mouth
This includes the developers' favorite cases and personal experiences. If you have an interesting story of success or failure, with numbers and conclusions, you can share it with people just like you. In the same category, posts on the thematic forums (if you have an application for young parents, look for the areas where they communicate and discuss problems). If your application solves a particular problem, you can promote it on sites where there are people who need it.
8. Push notifications
The magical power of push notifications is that they regularly remind users about the fact that they installed your application. The main thing is not to overdo it and do everything interesting, otherwise, the user will leave. Make sure your notifications arrive on time. If you work with other time zones, set up separate alerts for them. Proper load balancing will even help reduce server load.
Send the notice a limited number of times. The limit will depend on the value of the information, but in any case, no more than 5-10 notifications per day are recommended for most applications.
Pay special attention to the night settings. Imagine: you went to bed, put the phone on silent mode and notifications come in. Do you read all the notices carefully in the morning? Or pay attention to a couple of the most important, and delete the rest in the list? So if your push notifications are only part of the night noise, the chances of getting into the user's attention will be minimal.
9. ASO optimization and motive are the most important tools.
To gain maximum organic content on Google Play, you need to constantly think about the card of your application inside the store. Your positions in the tops depend on the capacity and simplicity of the name, the correct description, the quality of the icon, clear and colorful screenshots, the availability of the video, your work with reviews. ASO optimization
is aimed at improving all these parameters. And in order to accelerate at the beginning and stimulate the appearance of organic matter, we advise you to use motivated attitudes.
You can use any of the methods above to promote your app. This first thing is to develop an excellent app because the first impression is vital. Back