It is evident that every iOS developer operating today is looking toward the development of a successful mobile app. Developing an efficient iPhone app is obviously a great idea but what matters the most is getting the app into the hands of the end-user. Generally, it is well recommendable for mobile app developers to first consider every possible way through which their mobile applications can be effectively promoted before delving into the development process proper.
According to recent statistics
, it is revealed that over 1500 iOS applications are released to the Apple App Store on a daily basis. Unfortunately, only very few of them (less than one-third) actually get recognized by users. A good number of apps released into the App Store are submerged in the raging sea of iOS apps that are currently available.
In a bid to create the best app possible, many companies and individuals are investing heavily (in money, time, and human resources) in mobile app development and promotion which has led to an overwhelming increase in competition for recognition among iOS apps. It is expected that the mobile app economy will hit $101 billion by 2020 and only those with the right marketing strategy
will benefit from this huge increase.
Just so you know, it is not enough to create a superb app due to the current state of the highly competitive market. While is it good for iOS developers to ensure that they integrate trending features and functionality into their mobile app development process, it is, however, more important that they ensure they adopt high discoverability strategies for their apps if they want users to download their apps.
In reality, developers need to establish a well-thought-out launch strategy for their apps if they must stand out from the crowd. For most iOS developers, the lack of an effective promotion strategy is often the weakest link when it comes to mobile app development planning. As it is commonly said, “he who fails to plan… plans to fail.” Today, it is difficult for iPhone app developers to get their apps recognized and downloaded without a winning promotion strategy.
So, the real question is – how can iOS app developers effectively promote their mobile app development projects to achieve profitable success. Here are some effective ways aimed at helping developers and development agencies on how they can promote their iOS mobile apps effectively.
Have a positive mindset
Just as app developers need to have strong positivity when developing an app so they need to adopt a positive mindset when promoting their mobile apps. Adopting the right mindset is simply a halfway to success. When it comes to mobile app development, it is hard to achieve the desired profitability without establishing strategic plans for discovery and recognition. App builders
are sure to achieve the desired results only when they adopt the right strategies and put in significant efforts into promoting the value of their mobile application.
Identify your target audience
Your target audience refers to who you are making the app for. Now that you are developing an iOS app, your target audience automatically transcends to iPhone app users. Basically, it is your responsibility as a developer to identify and understand how best the app you are creating will benefit your prospective users. Many developers make the error of promoting their app for just everyone but this will not only amount to a waste of time but also a waste of money and resources, as there is a little chance that the app will gain popularity through that means.
To this end, it is expedient for developers to ensure that they spend their budget wisely on promotion by focusing their attention on a specific group of users that are very much likely to make use of their app and benefit from it. Mobile developers can achieve this by segmenting their target audience into smaller groups and learn how they relate to various areas such as their lifestyle, habits, buying behavior, economic status, age, and gender.
Adopt a viable marketing strategy
Generally, there are different types of strategies that mobile app developers from an app development company
can adopt particularly when it comes to promoting mobile app development. These include email marketing, social media, digital marketing, App Store Optimization (ASO), paid promotion, organic promotion, etc. However, it is important for app developers to know that not all of these afore-mentioned strategies can yield desired results. To this end, it is imperative for iOS developers to try as much as possible to gather sufficient information about the market they want to penetrate, research their target audience, and learn about their competitors.
Ultimately, mobile app developers require effective benchmarking to implement a successful promotion strategy for their mobile application to gain recognition in the highly competitive marketplace. Just so you know, promoting iOS apps should be taken very seriously just like the mobile app development process itself.
Showcase the app’s key features
In a bid to make apps more searchable, developers need to provide their prospective users with valuable information about the app they are creating. This will not only help to boost their interest in the app but can also serve as a compelling force toward achieving a better adoption rate. Basically, they need to employ original, compelling, and professionally written app description to express their points.
Another great way of showcasing the key features of a mobile application is by creating appealing screenshots and complementary video clips that highly the main unique selling proposition of the mobile app they have created. This is a very important technique particularly when it comes to promoting app store optimization.
While this can serve as an efficient user guide to prospective app users, it is also quite important to note that mobile app developers can boost their download numbers through this means which in turn, can consequently help to improve their app ranking in the App Store.