Having a structured and organized sales funnel is an excellent point for any business or
app development company that wants to improve its sales figures. Therefore, in this article, we show you how to do it.
Every company already has a sales funnel as it is the process through which each of the customers who makes a purchase goes through. However, if you plan and structure it, your sales figures will improve because you will have every step under control. If you want to know more, this article is for you.
What are the advantages of planning your sales funnel?
If you plan your sales funnel, you can reduce the steps that your leads have to perform to end up in conversions or sales. These are some of the advantages of structuring and organizing your funnel:
- You can get the number of steps a potential customer has to take to make a purchase.
- If you use email marketing tools, this will ensure that those users who subscribe are interested in your products or services. Therefore, they are qualified leads.
- You will save investment in mass advertising by directly addressing interested users.
- You can see the effectiveness of your campaigns and improve them by analyzing where potential customers are being lost.
- Thanks to promotions and special offers exclusive to subscribed users, you can generate more conversions, and even cross-selling.
How to design one?
There are different ways to design a sales funnel. You can do it through online platforms that help you have everything under control, such as Click Funnels, or do it yourself with different tools.
First of all, you have to consider the different stages of a sales funnel to design it correctly. In each of them,, We propose different actions to make your sales funnel as optimized as possible.
1. Visitors
The first phase is the most important because it is the one that will generate traffic to your website. If nobody visits your website, you can never sell your products or services to them. There are different options for you to derive traffic to your website. Some of which are:
Work the SEO of your page to optimize it to the maximum and increase visits from search engines such as Google.
Have a blog where you publish quality content. If you are regular and write about what interests your potential customers, it will be easier for them to revisit your page.
Use your social networks to generate traffic to your website. You have to get the attention of social network users to drive them to your website, instead of continuing to browse Twitter, Facebook, or LinkedIn.
Make payment campaigns on social networks, such as Facebook Ads campaigns, directing to a landing page of the product or service, or your website.
Use Google Ads to appear in the top search positions and generate visits on your website.
2. Leads
Once you have managed to get users to your website, you have to convert them into leads, for which there are different options. A lead is a potential customer, someone who, after visiting your website, has shown interest in it. Let's see how you can get visitors to become leads:
Use a lead magnet: this is a gift you give visitors to get their data in return, such as a discount on any of your products or services through a discount code. And how can you do it? Use a form on your page to get data leads and through an automated mail (you can do from different email marketing tools) send them a gift.
Use push notification tools to make your customers recurring. Even if you don't get that customer's data directly, once they have agreed to receive push notifications, you can send a personalized notification as a lead magnet.
If you have a blog, include subscription forms at the end of each post. In this way, readers who have seen the content interesting will subscribe to receive notifications of new posts, and you will already have their data to contact them!
3. Qualified Leads
Once you have the data of your leads, you have to qualify them and design a different strategy for each type of user. Now is the time to design the next part of the sales funnel, the one in which you encourage leads and qualified to complete the process with a purchase. Here are some tips that might suit you:
Analyze the purchase process and try to optimize it to the fullest. For example, reduce the number of clicks to a minimum or avoid unnecessary steps in which you can lose customers.
Make a differentiated emailing strategy for each buyer person, referring to their wishes and needs and orienting the email to the purchase.
Keep in mind the pain of the user and direct attention to your product or service as the solution you need to solve it on the landing page of your product or service.
Maybe you can extend the sales funnel by adding a pre-purchase step so that the user receives a sample or proof of your product or service, depending on the type of product or service you have.
Customers
Perfect, you've already got a customer! But it does not end here. Now is the time to build loyalty. To do this, use the personalized email so that the client feels care and feels that you have not forgotten him. It is the ideal time to offer a discount on others of your services and thus cross-sell, or send a gift (an ebook, a special video, a promotional code, etc.)
It is also now when you have to analyze the process you have created and see the results to optimize and improve it.
