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Global Mobile App Revenue For Q3 2020 Grew 32% YOY

App Development

Oct 2020
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global mobile app revenue for q3 2020 grew 32% yoy
As technological advancements increase, so does its demand. The global consumer mobile apps spending accounted for $29.3 billion, and their downloads reached 36.5 billion across Google Play Store and Apple App Store in Q3. These metrics encountered massive growth YOY, as mobile app users spent 32% more than the $22.2 billion produced in 2019 Q3, and downloads grew by 23.3% from 29.6 billion in the earlier quarter.
Compared to that, spending rose 24% between Q3 2018 and Q3 2019, and downloads grew by 9% in the same period. Q3 2020 has shown immense growth due to COVID-19’s continuous impact on consumer spending on mobile apps by one of the top app developers 2020.
Global Mobile App Revenue & Installs
global mobile app revenue
User spending on in-app purchases, premium, and subscription apps hiked by 31% to $19 billion worldwide on Apple’s App Store in Q3 2020, up from $14.5 billion in the same period the previous year. Spending on Google Play experienced more considerable growth, rising 33.8% YOY to $10.3 billion from $7.7 billion in the last year quarter.
TikTok was the highest-earning non-game app worldwide in Q3 2020 in spending across both stores despite being banned in its largest market. The social video-sharing app has a vast consumer spending that rose 800% YOY compared to Q3 2019. This was its 2nd successive quarter as the top-grossing non-game app.
YouTube comes at 2nd number, as it observed revenue growth of 59% YOY. Even though Tinder formerly ranked as the top-grossing non-game app in Q3 2019, it jumped down to number 3 last quarter as its revenue grew 5% YOY.
At number 4 comes is Tencent Video with consumer spending in the app jumping 42% YOY. Disney+ supported by tentpole content like Hamilton and Mulan, bringing the top 5 highest-grossing non-game apps at number 5.
As per the estimates, the first-time app downloaded in the past year rose 23.3% YOY to 36.5 billion. Nearly 8.2 billion of those were from Apple’s App Store.
Whereas, Google Play Store accounted for 28.3 billion first-time app downloads in Q3 2020, up to 31% YOY from 21.6 billion during the same interval in 2019. Google’s platform produced over 3 times the downloads of the App Store.
As done in past quarters, Facebook’s apps represented most of the top 5 non-game apps by worldwide installs, though none occupied the first spot. That went to TikTok, which observed its downloads rise 8% YOY as it again reached the top of the chart after being degraded by the video-conferencing app Zoom in Q2 2020.
The integral FB app ranked at number 2, with its downloads reduced by 2% YOY. Zoom’s rising popularity and remote working kept it at number 3 in the top 5. In the previous quarter, its new downloads were over 21 times its downloads from the same interval in 2019.
Global Mobile Game Revenue & Installs
global mobile game revenue
Mobile game spending previously observed a hike in the Q3 2020, as users worldwide were seeking more entertainment and fun options. Q3 also encountered a significant growth for gaming, rising 26.7% YOY to reach $20.9 billion consumer spending globally on the Google Play and App Store. Over half of these earnings came from Apple users, which produced $12.4 billion from in-game expenditure, up to 24% YOY from Q3 2019. Google platform made $8.5 billion in total revenue in gaming, reflecting 30.8% YOY growth.
The Honor of Kings and PUBG Mobile were positioned at the number 1 and 2 among the five highest-revenue generating games in Q3 2020. User spending in Honor of Kings and Arena of Velor (it’s international version) grew 65% YOY from across the Google Play and App Store worldwide, excluding 3rd-party Android marketplaces in China.
Pokemon GO was ranked number 3 as the top-grossing game, witnessing 33% YOY growth than the past year. The eternally well-known AR title recently celebrated its 4th anniversary by passing $3.6 billion in lifetime gamer spending. Coin Master was placed on number 4, and Roblox was on number 5, respectively, among the top-earning mobile games past quarter. Coin Master observed its user spending twice YOY during Q3 2020, and Roblox observed 119% growth. In the first two quarters of 2020, Roblox passed $1.5 billion in lifetime gamer revenue and is close to $2 billion to date.
The top 5 top-grossing games produced over $2.4 billion, or 12% of all user spending on mobile games previous quarter, similar to the same interval in the past year when the top 5 games made $1.9 billion, or 12% of the $16.4 billion total.
New downloads of mobile games hiked close to 28% YOY last quarter to 14.2 billion across the Google Play and App Store worldwide. The significance of downloads came from Google Play, which rose 36.8% from 8.7 billion in Q3 2019 to 11.9 billion. Whereas, the App Store witnessed game downloads reduce a bit YOY, declining 4.2% from 2.4 billion in the last year to 2.3 billion in Q3 2020. This number shows a decline in mobile game downloads from China’s App Store; outside of China, new game downloads were up slightly.
Among Us was a breakaway hit, and reached number 1 among the top-installed games of Quarter 3 2020 with downloads that were over 13 times what it observed in Q3 2019. Scribble Rider and My Talking Tom Friends, both released earlier this year, were numbers 2 & 3, respectively. Subway Surfer was at number 4 with downloads rising 29% YOY and Garena Free Fire at number 5 with downloads reducing 5% YOY.
Entering the Q4
As we enter the 4th quarter, new trends will undoubtedly emerge, as will new standout apps, a few driven by platform innovations like home screen customization on iOS. The pandemic in 2020 has seen consumer behavior impacted in unforeseen ways, not the potential end.
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Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.

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