Your website design
, like your logo, is one of the first representation of your business. To be more specific, your website is the online representation of your business. These days, a prospect is most likely to ask to see your website before anything else. And since you have heard that the first impressions always matter, you would want it to appear good and attractive to convert your potential customers.
Unfortunately, one common mistake many business people make is to think just any web development for their business website will do. The reverse is usually the case. According to a recent survey report, about 87% respondents said the first thing they do when they hear about a new product or service is to take a quick look at the business website. So, without any doubt, the design of your website has a significant role to play in what your customers think about your business and the success of your business as well. A website with an overall appealing design is likely to keep potential customers for a longer time than a website with a poor web development would.
Making use of sleek web development styles or employing a professional web design service provider to put up your business website, helps you to establish credibility. It also assists you to build trust, generate leads, engage visitors, increase your business's bottom line and close more sales. However, creating a website with a good web design requires certain strategies and know-how. Even if you are going to employ a web design service provider, there are certain things you have to look into before entrusting them with doing a great job that will impact your business positively.
The Visual Design
Forget the cliché, ‘Don’t Judge a book by its cover’ – it is exactly the opposite for websites.
The first thing that will grip the attention of prospects to your business website is the visual and aesthetic web development of the website. How prospects think and what they feel about your business is strongly influenced by the visual representation of your website. If your website is looking too dated or unattractive, be sure your visitors can't help imagine your services or products will reflect such qualities too.
A website with good web development needs to appear modern, professional, clean and atheistically pleasing. The styles and practices in web development change rapidly, so you have to make sure your website reflects the latest aesthetics been used. It is a fact that people respond positively to things that appear good and that includes websites.
Even if you can’t do this yourself, make sure to work with a professional app development company
that would make your website look awesome with the latest aesthetic trends. Remember that web development trends change quickly, so be prepared to redesign your website biennially. If you would employ a web design service provider to handle the design of your site, check out their latest projects to know if they are going to offer you the best service you require.
A good website design has to be one that is easy to use. There is no point to having a website with trending attractive aesthetic design only to end up being difficult to use and navigate. Be sure to know that a visitor won’t have a pleasant experience on your business site and will lose patience and move on elsewhere.
For a pleasant user experience
, the navigation of your website has to be clear, intuitive and logical. Your website has to be able to load fast too. Like earlier stated, visitors don’t have enough patience to wait for all the images uploaded on your site to load. If it doesn’t load fast, they are out. Also, getting cute with naming your navigation tabs may sound like a good idea, but if users can't figure out where to go for services or pricing information, then it's sure to be a wrong idea. Another important point is to make sure your website is optimized to function in every browser and all digital devices (smartphones, computer, tablets). About 60% of internet users access site on their mobile gadgets
. So, make sure the design for your business website is mobile friendly.
The visual design will make users stop and read, but it is the rich content of your site that will them reading and coming back to the business website. Content is king, so you should know that without a strong and rich content, your website is sentenced to have no impact. Your content has to be concise, precise, focused and meaningful to your target audience to inspire any positive result to your business. When the content on your website is vague and unhelpful to visitors, they will find it difficult to connect and will assume your business is one that can’t understand their needs.
It is recommended you product a content marketing tactic from the onset so can have direction in what you are writing. Know your target audience and choose a tone that targets them. For content arrangement, you should try and find a balance between texts and images. It is very unnecessary to fill a single page with too much text. Doing this can overwhelm visitors, make them lose focus on your products and that might be an added advantage to your competitor.
Above all, every single page on your website should be about how a client can be helped.
Regardless of how many pages that are on your website, a good website design project should begin with its content first. It is the most important part of your business website.
Ensure the choice of your font is consistent throughout your website and it is in a style that can be easily read and gives off a professional vibe.
Always make efforts to keep the content of your website up to date with new offers or products. Also, ensure to fix any fault that your website might encounter as quickly as possible to avoid leaving customers with headaches while trying to access your website.
Avoid busy layouts. This can make potential customers to look at your website as unprofessional and could end up confusing and annoying them.
Avoid displaying advertisements that portray images and business of other brands on your page. This can be distracting to customers, and it can lower the professional appearance of your website. Also, a pop-up advertisement
can be quite annoying and make visitors leave your website.
Although simplicity in web designs make websites look more attractive, try to ensure your imagery, text, and colors portray your brand design choices.