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Is Social Media Marketing For Mobile App Overrated?

Digital Marketing

Feb 2018
2479 Views 5 Minute Read
social media marketing
Over the past decade, social media has revolutionized the way communication, and business transactions take place around the world. Social media acts as one of the best driving forces of globalization, and it has worked to bridge the gap better different classes of society. The speed at which social media has changed is amazing. People now depend on social media platforms in for so many things. It has almost eliminated the need to have face to face conversations with people. However, social media isn't just used for making friends and chatting online; it is a great marketplace that can be used to promote your mobile app to a targeted audience. This is where social media marketing comes in. 
Social Media As An Indispensable Marketing Tool In Android App Development 

The online world is a universe on its own. Each social media network is made up of a community of loyal users who spend more hours on a particular network than they spend having one-on-one social gatherings. The ease of use and quick access to support groups make social media platforms excellent. Social media has evolved from a place to chat and make friends to a business place where transactions are initiated daily. You can take your Android app development game to the next level by tapping into the social media marketplace. The strategic use of social media and other forms of marketing can help you promote your app. 
What You're Missing Out On If You Don't Use Social Media Marketing In Android App Development

1. You're Missing Out On A Boost In SEO Ranking 
The requirements for ranking high on search engines changes frequently. This makes it difficult for you to rank high if you depend solely on web search tools. Improving your website and blog from time to time is no longer enough to keep your mobile app relevant. The major Android app development companies understand the role of social media in SEO ranking. By sharing your content through social media, you will be conveying your brands signal to major search engines. These search engines will promote your apps dependability, authenticity and validity. Anytime your audience searches for a relevant term; the search engine will provide your brand name. 
2. You're Missing Out On Increased Recognition 
The ultimate marketing goal is to increase your visibility and improve your income. The more people know about you, the more leads you will generate. Your online network provides channels through which you can improve your brand recognition. Social media marketing makes you more available to the client and less demanding. It creates a platform that makes you approachable and reachable. People can find out about your organization through social media feeds. 
3. You're Missing Out On Easy Content Distribution 
The role of content in marketing cannot be overemphasized. Through social media, you can effectively distribute content to your target audience. Decades ago, advertisers were faced with the challenge of reaching their audience within a conceivable time. Thanks to social media, you can reach out to your audience at a moments notice. The word about your Android app development project will spread fast on social media. 
4. You're Missing Out On Savings
One way to increase profit is to reduce cost. This is why businesses always look for ways to reduce cost. One of the factors that quickly increase the cost of running an app is marketing. You'll need money to market the app and showcase it to the public. The cost of running a social media campaign cannot be compared to the cost of airing your app on television or radio. With just a few hundred dollars, you can successfully launch a social media campaign on various platforms where you have your target audience. You can also choose not to spend any money on social media marketing and use your time and energy to build an online presence. Users will share your content, and this will lead to generations of leads. 
5. You're Missing Out On A Chance To Increase Your App Conversion Rates
Promoting your app on social media is a good way to humanize your brand and collaborate with people on social media. This moves people to become more loyal to your brand leading to higher conversion rates. 
6. You're Missing Out On Making Your Brand More Trustworthy
Social media allows you to build relationships with your users. Through social media, you can attend to the needs of users and improve your app's performance by paying attention to what they need. This presents you as a trustworthy brand that puts the needs of users first. When prospects see that you provide such excellent services on social media, they will be more propelled to use your product. 
7. You're Missing Out On the Targeting 
Social media gives you a platform where you can easily target your content according to location, age, and other variables. You'll be able to present content to your audience according to their area of interest. All the major social media platforms allow you to showcase and present targeted content to your audience at affordable rates. You can also send messages to groups and online communities according to their needs. The targeting benefits of social media marketing make it worth a try. 
Most app development companies are relying solely on app store optimization for brand promotion. They don't see the limitless benefits of investing time and energy in social media marketing. In this digital era, no business wants to depend on conventional methods of advertising alone. It doesn't matter if it is a mobile app or any other business. Taking advantage of social media and the internet as a whole will give your business the boost it needs. Mobile application development company you see today that carry out successful Android app development projects that stay relevant in the industry are those that take full advantage of every form of advertising on and offline. Social media gives you a measurable form of marketing. You will know which area needs attention and which area. So, no, social media marketing is not overrated. It is completely worth the hype, and if you're not already doing it, you're missing out on a lot. 
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Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.

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