You may not be familiar with the word Lead Magnet. But in reality, it is something that you see every day in many of the websites you visit. With this post, you will discover what lead magnet is and the benefits it can bring to your company.
is a technique widely used in blogs and web pages. It is about obtaining the personal data of the users who visit certain online pages in exchange for offering quality downloadable and free content.
You have to clarify some concepts to begin to explain what the Lead Magnet is and how to use it to make your online business succeed. In principle, it is necessary to clarify what a lead is. It is about a person or company that has shown interest in the product, service or content that you offer.
Considering the meaning of Lead and the concept of Lead Magnet, what is the use of this technique?
Lead Magnet works like a magnet to attract people or companies interested in the content, product or service offered. This occurs when they are still in the initial purchase process. Lead Magnet allows you to demonstrate the knowledge and experience you have of the sector in which you move.
What can you offer as "Lead Magnets"?
Businesses offer different services and the profile of their clients' vary. Depending on the needs of the clients, they will go to a professional or seek a solution through other means. For your Lead Magnet strategy to work
, you have to be clear about the type of audience you are targeting.
The personalization of your Lead Magnet is fundamental for your offer to be irresistible. If it does not fit the client's needs, you will not get leads.
Lead Magnets can come in various forms ranging from downloadable pdf to small courses or workshops.
The most common are:
- A demo of your product or service.
- A free trial of your product.
- An ebook.
- A checklist. Checklists are formats created to regulate and control the performance of previously defined activities.
- Templates or PDF guides.
- Online courses or mini-courses. In them, the theme will always be your brand. Offer it in exchange for a subscription.
- Offers and exclusive discounts.
- Exclusive content and videos.
- Free tickets.
- Widget on your blog.
Why don’t you have a corporate blog yet?
It is one of the most useful tools for your business. So do not wait and create one in which there are some widgets. It is one of the most effective modalities for Lead Magnet.
Keep in mind that the Lead Magnet must be accompanied by a form where the user has to leave their data, especially an email to contact him. The more attractive the form is, the more likely the user will register on it.
Forget the endless questionnaires in which you have to put up the name of your first pet. Make it simple and brief!
And what do you gain with all this?
It is clear that every strategy is aimed at achieving a goal and Lead Magnet is not less. These are some of the advantages your business stands to gain if you use Lead Magnet.
- It will help you to attract new customers and retain existing ones provided that the content you offer is completely related to your products or services.
- It is easy and cheap to implement. You don’t have to be a guru before you can take advantage of Lead Magnet. You can meet with a mobile app development company
to help you with a good Lead Magnet campaign strategy.
- It is a perfect tool for potential clients to find you on the network.
- Increase the sending of traffic to certain posts or key places on your blog.
What to do to have a good Lead Magnet?
It is very easy to make a Lead Magnet that will bring success to your business.
1. Detect your customers' problem
If you have been writing on your blog for some time, the first thing you should do is review the most popular posts. To do this, you only have to go to Google Analytics and in the "Behavior" tab click on "Site content" and "All tabs." There you can see the most visited and most successful articles on your blog.
If any of your posts have many comments, take a look. It is another source to know what worries your readers.
Once you have located the most visited and commented posts, write down the topic they address and the questions that appear in the comments. When you have analyzed the comments, it is time to make the incentive about the readers' concern. A mobile app development company can help you develop an app for your business that will help you with the necessary analyzes.
2. Make the content scheme of your Lead Magnet
It is normal that you do not want to spend months doing your Lead Magnet. Also, remember that it's free, so start with something light. It can be a checklist, some extra tips, an exclusive video and many more.
When you have it, then design using Microsoft Word and add the cover and the mockup. Meeting with a mobile app development company will enable you to get apps that will carry out the necessary task to bring success in your Lead Magnet.
3. Include the Lead Magnet in your subscription system
With the finished PDF, you only need to include it in the system and thus replace the boring newsletter. Use a form on the home, sidebar and as a pop-up. You should show your Lead Magnet in all possible ways. Mind you, beware of pop up. If they are too intrusive, people will get tired!
Change your welcome email. If you previously welcome visitors with a newsletter, now welcome them by promoting your Lead Magnet. At this point, it is essential that the text be irresistible to the reader. In your form, put an attractive title and create a custom download button that is different from the rest.
Now that you know how simple and useful a good Lead Magnet can be, what are you waiting for to create yours? Get subscribers and succeed! Contact a mobile app development company today to get the needed app for your business.