In 2016, Google published a study in which 58% of mobile users use their smartphones to check prices, offers and discounts, check reviews, compare products, and even purchase goods. Moreover, 66% of these people used their device to make a purchase at least once a week. Thus, it may seem that 38% of purchases made through mobile devices are not so high for mobile devices. However, every online store owner must remember that customers first use their smartphones to check the available offers before using their desktops. Taking into account these statistics, the following questions arise: is a responsive website not a better alternative to a mobile application, or is a single adaptive website not enough to conduct e-commerce? In this article, we will look at the main advantages that mobile applications offer.
1: The online store application creates a loyal audience.
One of the main advantages of mobile applications is their ability to create brand loyalty. According to data provided by Adobe, 67% of online shoppers who use their mobile devices to make purchases prefer applications offered by their favorite companies and brands. Therefore, mobile solutions make the connection between online stores and customers more durable. How can you encourage people to download and install your application? Simply offer them exclusive offers or limited discounts to install your application.
Applications are more interactive.
Mobile apps encourage smartphone users to share links on their favorite sites or ask friends to share their opinions about a particular product or service using social networks. This marketing channel is one of the most effective and inexpensive ways to promote your products. For every customer with your mobile app is an opportunity for you to advertise. You can encourage new and existing customers to install the app by making special offers for them.
Applications provide the best UI
No need for constant access to the Internet for the application to work improves the convenience of their use. This allows applications to load high-definition images or heavy animations much faster, making the design of an e-commerce application stylish, modern and vibrant.
Apps load content faster than sites.
Few online store owners understand that a slow-loading website can lead a business to crash. Customers hate slow sites and often go competitor with positive user experience. According to Kissmetrics, if the website needs more than 3 seconds to load, 40% of visitors immediately go to another site. That is why online stores should be fast enough to be able to build a strong core of loyal customers. Mobile applications offer a huge advantage compared to websites. Since mobile applications for online stores do not need to be connected to the Internet, in order to provide users with basic functions, such as comparing products or checking prices, they effectively use the entire performance of the device. In turn, sites need a constant connection to the Internet to update any part of their content.
However, this does not mean that speed does not matter for mobile applications. They also need to be fast, because the same rule is still relevant in this situation.
2: Application trends and mobile e-Commerce market is growing
The fast-growing mobile e-commerce market is helping business owners strengthen communication with their customers. It has become much easier to buy any product in a store located in another country while sitting in your room. Online shopping has dramatically changed the way people shop. There has never been a better time to develop a mobile application for an online store. You can contact app development companies
to hire Android app developers for your mobile application.
3: A mobile application for an online store allows you to create an advanced marketing strategy
Expanded functionality of mobile applications allows online stores to better control the interaction of users compared to websites and get more detailed analytics. These benefits help business owners personalize content more accurately and, as a result, implement better recommendation systems to increase conversion.
Mobile online store can use the built-in functions of the smartphone
Modern mobile applications provide various options for user interaction. The website cannot provide customers with the opportunity to use the built-in camera to show their new clothes to their friends without leaving the site. With the application, this becomes a simple action for a few seconds. Another way to increase user engagement is to implement voice recognition, which will allow users to navigate through the menu or subscribe to the newsletter. Also, for example, your application can show the location of the nearest offline store using GPS.
Applications allow you to increase the conversion through push notifications
Most popular mobile e-commerce applications regularly send push notifications to smartphone owners. Push notifications are a cheaper advertising channel when compared to traditional SMS. They eliminate the need for databases containing user phone numbers.
Mobile application development is a necessary step for e-commerce business owners. A website with an adaptive design is a sufficient measure only in the early stages of a project to test a business idea or a market. To win a significant market share, you need to develop an online store for Android and the iOS platform, which will allow you to create an advanced marketing strategy to attract more customers and increase revenue. You can contact app development companies to hire app developers
for your mobile application.