The market in any field goes through the main stages: experiment, assimilation, and saturation. Mobile applications that are in the phase of the experiment are characterized by intensive growth of installations. These are the users who first time encounter a smartphone and learn applications. The assimilation stage is based on the familiar set of standard applications (cards, payment, shops). Saturation reaches maximum limits when users pay money for mobile applications and services. To reduce the cost of promoting the product and enter the market with its proposal, an analysis of the target audience should be carried out. Subsequently, the application audience will grow and your product will increase profit.
Who is your target audience?
Target audience - users interested in a particular application. When deciding on the app development process, you need to consider the needs of future users. That is, those problems that the user wants to solve using your service or the service of competitors.
Who is the customer?
Most projects received by
app development companies are from working and existing businesses, which requires an application as a tool for an existing business.
Many people want to start their own business, and this idea can be part of a separate component of the business plan of an existing business. Quite often, online stores, service catalogs, instant messengers and more come out in this role. The goal of creating a mobile application is to reduce consumer manipulation to obtain a particular service.
The development of the sales market in mobile services is rapid, and companies have to move there. The goal is rarely to expand the customer base. The user portrait is expressed quite clearly, but the implementation of other advertising channels implies the receipt of other groups of the audience, for them, it is necessary to adapt the offered goods and services. Additionally, you can get a segment, but it is difficult to compete with the main ones.
Target customer profile
Researching the target audience will open the door to understanding how to interact with the mobile application.
The user profile includes demographic, social and other characteristics, as well as the specific goals of the potential user. This pseudo character helps determine the base for whom the application is being developed and why it is such.
To determine the target audience, the following questions should be answered:
* What makes the application unique?
* Who will use it? (age category)
* Can the application solve the user's problem?
Now consider the user path map. Unfortunately, not every company monitors them and, not everyone can immediately respond to changes. The fact is that the action in the application reflects the attitude to the product. Correct defects that make the user annoyed or less likely to use the service.
Profitable?
If the application is created for an existing business, then it helps to improve development. Thus, if some of your consumers use the application, then the customer base will expand.
If your mobile application starts as a new business, then it is important to evaluate competitive advantages. Only a small part starts in an undeveloped sphere, the rest have a competitive environment.
For the advantage to be in your direction, you need to come up with sufficiently strong distinctive sides. This is very clearly reflected in the messengers, where users communicate in tight groups, and there must be a strong motivation for the transition. Consider the option when there are no competitors, the question immediately arises - why? Perhaps because it does not work. You also need to remember that the cost of attracting a new user is more expensive than attracting an existing user to a site with the same budget.
Is your choice effective?
To find out how well the target audience is determined, examine the results of the analysis. The
minimum viable product (MVP) can easily cope with this - this is the iteration of the application in which there is a minimal set of functionality for launching and satisfying the needs of the consumer. Next, conduct
UAT (user acceptance testing) and identify weaknesses, and refine the next step, read reviews and eliminate incidents. Thus, at the output you:
* Make sure that all the functionality is working.
* Find errors and fix these errors in the source.
* Prepare the product for release.
Minuses:
* The study is not conducted by testers.
* Participants are not ready for free tests.
* Users cannot cope without a guide about the features of the application.
Usefulness and necessity - this is what is important to the user. There are a lot of people, all of them with their requests, and it is desirable to please the vast majority to maintain the top level in the Google Play Store and Apple App Store applications.
Summary
Experience plays an important role. Analysis of the target audience should be carried out carefully, constantly identifying the needs of various users. Users want an application that satisfies all their needs. Brands that care about
UX design receive a large number of customers. That's why the giants Amazon, eBay, Google, and Apple have become invincible. We take an example from them and take care of the user experience since personalization is the path to success in the mobile application market. You should meet with top apps developers to create an app for your business.
