One of the fundamental variables in any marketing campaign is the rate of conversion optimization (Conversion Rate Optimization, CRO
). This is the process that helps to optimize any of the elements that have a relevant role regarding the conversion of your digital marketing campaigns.
A performance marketing campaign is defined by the fact that advertisers only pay for each transaction made, whether it is a purchase (cost per acquisition), the contact data of a lead (cost per lead) or a certain volume of qualified traffic (cost per click).
When paying only for concrete and tangible results, it is essential to manage the investment that is made in a way that prevents a good part from becoming a mere expense.
Four basic aspects to increase the CRO
The rate of conversion optimization should be understood as a continuous process in which very varied aspects influence the achievement of the basic objective of maximizing the volume of conversions.
For this you must work with the following four aspects of your digital marketing campaigns:
- Coherence between all the elements that make up each online marketing campaign, from the construction of the databases to the messages of the different announcements or the headline and the contents of the landing pages.
- Adequate segmentation of the lists of records you are targeting and the leads you want to capture.
- Relevant and impact content. Both the headlines and the texts or the images of support, with special care in calls to action (CTA)
- Landing pages optimized to convert that takes into account the adequate content optimization and usability.
5 Tips to optimize your landing pages
A landing page is a web page that a user accesses after having clicked on the link of any advertising item on another web page (for example, a banner or a campaign in Google AdWords
). It is, therefore, the bridge that unites your products or services with their potential buyers. It is the element that leads to the conversion process.
You must bear in mind that those who visualize your landing page, are already interested in your products. You just need one more step for them to become buyers. You shouldn’t miss out on the magnificent opportunity to sell our products.
The landing page should be one of the most important (if not the most important) elements on which you pivot your online advertising campaigns. You must take into account segmentation, budget, creativity, etc. If you do not have an effective landing page, it will be like throwing your investment out the window. If your landing pages fail to hook their recipients and make them convert, everything will have been in vain. You need a landing page that will entice people and convince them not to leave your site. To make this happen, you can contact app developers in India to create great apps on your site to convince potential buyers. Here are some of the tips to optimize your landing pages:
- Check the visual design of your landing page
The most important visual elements of a landing page are the headline, the call to action and the image of the product. Are these elements impressive enough? Are they the first thing you see?
Take a test, situate yourself at a safe distance from the monitor and answer the previous questions or better yet, ask the same question to someone who is not familiar with your landing page. If the answer is negative, you have a design problem. Check it by making sure that the headline is readable at a certain distance and that the call to action is identified at a glance. App developers in India can integrate apps on your landing page that will make the convincing.
- Check the texts of your page
A good headline should be a summary of the content of the landing page. You must convey clearly and captivating what you offer. You must not forget to include keywords that help you define your offer. If you consider it necessary, include a subtitle to help you transfer the benefits of your product. You should meet app developers in India to help you with the processes.
Do not forget to list the benefits of your product on your landing page. Your future clients want to know what they will earn by buying your product, how your offer will solve their needs. Do not confuse features with benefits.
- Measure the loading time
Calculate the time it takes for your landing page to load
. It is necessary for your page to load very fast. If the loading page exceeds a second, users start to get impatient and may decide to leave your page. If so, consider doing something about it. You should meet with app developers in India to help you determine what may be the cause your site to load slowly.
- Avoid distractions
Once your potential client has reached your page, do not let them leave. Avoid any distraction or element that takes him out of the page until the conversion process has been achieved. For example, do not put "know more" buttons that take a potential client out of the landing page or links to other sites.
Remember that the ultimate goal of a landing page is to convert. Any element that deviates your user from the conversion process must be deleted. As a result, you need to ensure that you do not ignorantly distract your potential clients away from the goal. You may want to meet with app developers in India to help with a professional landing page apps and designs.
- Avoid saturation
Carefully review your landing page and ask if you have the essential elements. Use only those that are necessary. If you saturate your page with information, you may have trouble converting. In the case that you have to include additional information (without leaving the page, remember) a solution could be to include drop-down text, although without abusing.
We hope these tips are useful in the process of optimizing your landing pages. Remember that improving your landing pages also improves your conversion process. Do you know other tricks? You should learn to make an excellent landing page that will make your potential clients turn into existing clients. You should meet best app development company
to perfect your web apps and include features that will make your landing page excellent.