Mobile App Development: Things To Consider When Developing A Business App

App Development

17
Feb 2018

2466 Views 5 Minute Read

The digital world is constantly evolving, people are spending more time on their smartphones and mobile devices. Being where your customers are can give you an immense edge over the competition. Whether you are a startup or an established business, having a mobile app can no doubt increase your visibility and put you in front of the competition.

If you're looking at building an app for your business, you can hire dedicated developer if it is a small project or hire one of the top app development companies if your project is huge.

Whatever you choose, you need to be sure of what you intend to accomplish with the app and how it will drive your business for. These objectives have to be clear to your app developer. Here are some things to have in mind when developing a mobile app for your business:

Market Research

Conducting a proper market research is a must. It helps you to understand the competition, user likes and dislikes, and define your target audience. This gives you more insights on what you need to include to make your app a success.

Budget

Your budget ultimately determines how your app will look in terms of features, details, user interface and experience. App development prices range from 3000$ to 50,000$. This is obviously a wide margin. Prices differ according to your needs and the app development company that is handling your project. Top app development companies would no doubt be a little more expensive, but you get good value for your money in exchange.

Target Audience

A mobile application is usually more successful if it has a target audience. Your app should be built to fit the particular demographic of the population that your business caters to.

The locality where your app will be released is also important. If your app is going to be launched in USA for instance, it would have to be available on both Android and iOS for you to reach a wider user base. Likewise, if you are developing an app for if you are developing an app for kids, it would have to come with more pictures and illustrations than words.

Platform

The major platforms for mobile apps are Android and iOS. Android has more users while iOS is more secure and more popular in the United States.

If your budget is enough, it is advisable to develop your app on both platforms as you will be able to reach a wider number of users. Otherwise, you would have to have to develop your app on whichever platform is used by the bulk of your customers. Top app development companies advise that you have your app on both platforms.

Native VS Hybrid Apps

Native applications are smartphone applications built specifically for an operating system using a programming language (Java for Android and Objective C for iOS).

Hybrid apps on the other hand are web-based apps (developed using Javascript, HTML & CSS) that are subsequently configured to work on smartphone platforms. Hybrid apps are less expensive but require modifications and testing to run bug-free.

Native apps have the advantage of running smoothly once they are built, but are relatively expensive. Before choosing either, you should consult with your app developer while factoring in your budget and preferences.

Return On Investment

Depending on what an app is to be used for, if the cost of creating it can be recovered in a year then it is a good investment. Basically, the app must be able to solve a problem or reduce a business expense. Such as reducing the time required to perform an operation.

App Promotion

The most common way to promote your app is to put it up for download on your website. If it's a native app, you can place it in the app store of its platform. Endeavor to research on important keywords and tags to make sure that your app maintains visibility.

Other ways of promoting your app are through sending an email blast to your customer list, paid advertising and YouTube videos.

Update Your App and Content

Since mobile platforms are updated at intervals, you will have to update your app at intervals to accommodate changes on the mobile operating system. Failure to do so could render your app incompatible or obsolete.

Additionally, if your app is a content-based one, you will have to update your content regularly to keep your users interested.

Backend

Nowadays, most apps are API driven. However, not all applications require developing a custom backend. If you can handle everything with a local database, you may not be needing a custom backend. Consult with your app development company to figure out which decision is best for you.

Analytics

Analytics help you know the reasons for low adoption ratio of your app. Data collected from your app analytics can help improve the performance of your app and retain your users. Remember to implement analytics relevant to your business goals.

User Interface and User Experience

This is a very important feature of your app that will determine its success or failure. Forget all other things; if your users don't like your application's UI and UX they'll abandon your app. You can just great content but it doesn't matter if your user interface is wacky. This is the reason why top app development companies spend so much time on this part of the application.

Know Your Competition

Chances are that whatever app you are thinking of developing already has a competition. Having a good knowledge of your competitors puts you in position to come up with something better and innovative. Find the top 5 apps that are similar to your intended app and analyze them, then give something different and extra to your users. Ensure You Conduct Enough User Testing and Listen to User Reviews

In the world of applications, you may only have one chance to make a good impression on users. Do not launch your app without thoroughly testing it.

Reviews are also a good way to know what users think about your app. This is also called user feedback. Ensure to pay attention to your user reviews and make modifications where necessary.

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