There are many advantages of using Android applications for your business, such as having a greater presence among your customers, amazing user experience (UX) and generating confidence in them. The apps sector is gaining great importance worldwide, both commercially and functionally.
Within this sector, Android
is the great dominator regarding downloads and number of apps, given that the penetration share of mobile devices based on this operating system is much higher than that of its competitors.
Therefore, you need to understand why it is important to create a mobile app for your business and the advantages it has for companies to create Android applications.
Why create an app for my company?
A few years ago, the business world was asking the question: should my company have a website? Time responded to this, and now if you are not on the Internet, you could say that you do not exist.
Today a business, organization or organization that does not have a space on the network is not conceived.
Now that question that arose in the business environment has been reformulated towards another crucial issue in this regard: in what way should my company be present on the network?
Currently, mobile devices (especially the smartphone) could be said to have become an additional appendage of our body.
We live glued to these devices, and in many cases, it is the first and last thing we see and use every day.
Mobile devices are close and intimate. That is why they have become the main point of access and search through the Internet, surpassing personal computers.
80% of the time of use of a smartphone is dedicated to applications. In fact, the apps market has not stopped growing in recent years.
Do you think that an app is a good place for your brand to be? It seems obvious that yes.
Therefore, you should know the advantages that it has for companies to create applications. You can hire android app developer by meeting with a mobile app development company
What are the advantages of creating Android or other applications?
The growing use of smart mobile devices (smartphone and tablet) has generated a substantial change in the strategies of expansion and promotion of many companies and above all a change regarding consumer habits of users.
It is necessary to adjust to your new needs, habits, and behaviors if you want to be successful with your strategies and achieve the objectives that you have proposed.
Therefore, more and more companies that decide to have a presence in the mobile world can bet on creating Android applications that respond to their needs and adapt to the new habits of consumers.
Developing apps can become a strategy that can provide numerous advantages for companies, provided that it is done respecting all related legal aspects.
However, today there are still many companies that do not know the advantages of creating Android or other applications to expand and improve their activity.
Entrepreneurs ask themselves in many cases: "What can it bring and what real advantages does it have to create Android, iOS or Windows Phone applications for my business?".
Ten advantages of creating an app for your company
Probably one of the most important advantages of creating applications for companies is the possibility of being always present in the mobile devices of their potential customers and the usual ones.
Each time the user views their smartphone, the brand of the company will be there. The creation of an app will greatly contribute to the brand being present at all times in the minds of consumers.
Think about how much money you invest with your business in advertising in the different communication channels and advertising media
If you use these channels, it is likely that in many cases you even invest more in these than in the creation of an app, with the great difference that the app offers other income opportunities and allows your brand to appear in the palm of your hand of your customers.
2. Absolute availability
The applications offer greater availability and accessibility than web pages since for their use they require their installation on the smartphone or tablet.
This allows its use at any time and place without having to open a browser and search the website in question. You can hire android app developer by meeting with a mobile app development company.
3. It influences the image that customers perceive
The smartphone is ubiquitous, i.e. users can use them anywhere, anytime. In fact, now users spend hours watching them completely hooked to the apps.
Therefore, the company can be introduced in a way never seen before in the privacy of users and influence their behavior directly.
An app is the best way to spread your brand and be with your user/client 24 hours a day, 7 days a week. You can hire android app developer by meeting with a mobile app development company.
4. Improve the user experience (UX)
Thanks to the interface, apps are perfectly adapted to mobile devices. Their level of functionality and simplicity of use offer a great usability and user experience (UX)
On the contrary, the UX that mobile websites offer will never be the same as that provided by an app, even if they have an adaptable design.
The apps allow you to use capabilities and software options of the smartphone such as the GPS, the camera of the device, the vibrator of the device, etc.
They also allow you to store data locally and can work without an Internet connection.
5. They transmit useful information to users
The content that people can access through the app does not necessarily have to be the same as the content of the web page. In fact, it is normal to be something different.
This may seem a minor detail, but it is one of the key elements to consider when creating an app.
For the app to be successful, it must be practical and useful for the user to consider it necessary to keep it installed on the smartphone indefinitely.
Therefore, the content has to be optimized for the size and the circumstances of use of the mobile device in question, avoiding unnecessary information and options that the user may not be interested in. You can hire android app developer by meeting with a mobile app development company.