You have just launched an application you have been working on, and it has already had a good number of downloads. You probably feel like you've won - which is not wrong - but your excitement may fade if you find your users remain inactive after installing it.
Then realizing that a dormant application has few values, your initial joy will be a distant memory.
If there is any good news, it is that this disaster scenario is perfectly avoidable. There are many ways to create an application for sustainable success. For this, you must start by asking what are the specificities that allow an application to stay afloat in such a competitive market.
Obviously, the quality of development by Indian app developers
plays an important role, but finding a well-coded application is not the hardest thing.
This article will look at some of these UX design factors and help you avoid these pitfalls, the most common of which is the inability to retain users and generate conversion. To maintain this commitment, you and your users must be able to make the most of your applications.
Error # 1: Neglecting the tests
You know your application by heart, both inside and out. You designed it, developed it and put it on the market. You know her objectives and the way she operates ... but you are the only one in this case.
What happens when other people try to use your app and they cannot do it so easily?
One of the simplest - and most harmful - mistakes an app creator can make is to not be surrounded by individuals’ external the assignment. Whether it's your knowledge or an experiment workforce of customers: first test your application. These men and women have what you will certainly not have again: a brand new and purpose seem at your utility.
As soon as the primary aspects of the application had been put in a situation, let these people use it and share their ideas. This gives you a notion of what works and the way your app is perceived. Additionally, it is a lesson you need to hold in mind for the long run: Design for others, not for yourself!
When you're ready to test your application, consider three key elements: your knowledge network, the product target, and the different types of tests (functional, usability, performance, security, and compliance).
Error # 2: Thinking that your users already know how to use your application
And it's best to worry about it early on when your users are forging their first impressions.
This first impression is not to be overlooked in such a competitive market. In the world of mobile applications, it is crucial to optimize your UX to prepare the first meeting.
You cannot just think that a user will know how to use your application. That's why you need to provide tutorials or hints from their first interactions. The first steps are decisive to keep your users because if their first experience is disappointing, they will turn away from your app to never come back.
The use of clues for new users, for example with the display of a short explanatory text, when they discover a new part of the application, could help them to move forward without worry. These aids must be relatively discrete not to interrupt the interaction but be sufficiently visible and explanatory to be noticed and understood when they are necessary.
Error # 3: Confuse mobile experience and web experience
This will seem obvious to many of you, but not everyone is aware that mobile UX differs radically from those on the web. Users interact in a completely different way with a mobile device and it's up to the designers to take it into account.
The user interface (UI)
obviously contributes to the user experience that you will get. During development of an application, consider constraints from the interface.
The size of the screens is one of these major constraints. It is becoming less common to see users navigate the mouse on large interfaces. In fact, the user is more and more often brought to navigate with the fingers (touch screens even on a computer).
It's no coincidence that successful applications have almost all opted for a minimalist interface design. A choice that highlights the functions essential to navigation while the secondary elements that clutter the interfaces have been reduced drastically.
The behavior of the user is also to be taken into account. When designing the UX of your application, remember that specific gestures - pinch, swipe or touch - are essential on mobile but that a good part of your users on PC may not be familiar with these movements.
Error # 4: Neglecting Optimization of Your Payment Tunnel
If your application is not perfect, the payment and delivery pages are typically places where your users should not encounter any problems. If a customer or a user is ready to make a purchase - even if it's just a new outfit for an avatar or bonus points to progress in a video game - it is absolutely imperative that his experience unfolds without snags.
To propose too many steps before reaching the payment point is already a problem. To propose a too complex navigation course or too discrete action buttons can also harm the experience.
- complex user journey
For this step to go smoothly, diversify the available payment options. For example, your users will generally appreciate the ability to sign in with PayPal
(even if they are not customers, this payment method is a reassurance factor for payment security). In general, make sure that they do not encounter any critical issues that would cause them to quit your application before making their payment.
Error # 5: Not Properly Monitor Your Data (KPIs) and Audience Figures
Analytics solutions like Google Analytics or Omniture give you a good overview of the raw data of your application. But this data will not answer an essential question: Why?
- Why do your users have this or that behavior?
- Why do your users abandon their shopping cart?
- Why are your users not using your new feature?
User test tools are used to see your application through the eyes of your users. You will then become more aware of the reasoning behind their actions and you will be able to understand what problems they encounter that could lead them to abandon your application after spending hours in development.
User testing tools allow you to view usage session videos. Sometimes your users are stuck on a page that they do not understand, sometimes it's your loading times that are too slow - and you'll be able to correct these problems based on the right diagnosis.
If you want your application to be successful, producing a good user experience should be part of your goals. Avoiding these frequent mistakes and applying the tips offered in this article should give you relevant leads to determine the type of problems your application is facing. Then it's up to you to decide what to implement to optimize your user experience and bring back your users. Back