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Digital Marketing: An Awareness Tool In Mobile App Development


Apr 2018
2452 Views 5 Minute Read
awareness tool in mobile app development
From few years past until date, mobile phones have become an integral part of our lives. In fact, there is barely any industry where they do not have significant impacts. What used to be a simple communication device is now a minicomputer in our hands. Today, with the internet, they have become one of the most powerful tools in the world.
Unlike in the past, mobile phones have become faster and more powerful. Today, you have access to power mobile smartphones with fascinating and interactive features. This resulted in the development of mobile apps which has revolutionized the mobile industry. At the moment, there is no smartphone without a mobile app. These apps from most app development companies have changed our everyday life. They provide countless solutions to some of the life-threatening problems.
Today, mobile apps have become part of human existence. Several pieces of research suggest that they are important enablers for brand awareness and recognition. More so, 85% of people prefer to shop via mobile apps instead of a mobile website. The importance of mobile application cuts across all key sectors of human existence.
The app market is becoming too competitive with more than 3 million apps in the market. Thus, it’s almost impossible for new apps to survive in the market or even get recognized by users. Hence, many top app development companies have integrated digital marketing into app development.
What is digital marketing?

Digital marketing is a broad term. It covers all marketing efforts and tools from over the internet. It involves the promotion of mobiles app via one or more electronic media platforms. Digital marketing is a bridge. It offers your target audience the opportunities to download and use mobile apps. It is marketing of apps through digital channels. Examples of digital channels are; websites, emails, mobile apps, blogs, paid search tools and many others.
Many top app development companies see it is a healthy environment to advertise and promote apps. Using its various strategies, you can advertise, promote, and build the credibility of apps. With this, you can send tailored content to users in the pre-launch, launch, and post-launch stages of an app.
There are great potentials and opportunities offered by high-quality apps with fascinating features. But such apps cannot provide any value if they do not get to the target audience. Hence, there is the need to integrate digital marketing into the mobile app development process. This increases app awareness, download, and use; thus boost its credibility in the market.
Why digital marketing in app development?

Digital marketing is pervasive. It gives potential app users access to information at any time and any place. It offers many top app developers the opportunity to drive app demand. More so, it offers the opportunity to monitor the responses of app users. With it, you can monitor app downloads, bounce rate, and what works or doesn’t work. Here are a few reasons digital marketing in app development is important:
1. Affordability
The cost of marketing and advertising seems to be a major concern for organizations. Unlike other conventional marketing, digital marketing is affordable for its use in app development. It is an inexpensive marketing technique that helps you to reach a large audience at an affordable cost. A well-planned, structured and managed digital marketing campaign is a great tool. With this, you can reach a large target audience of app users at low-cost resulting amazing results. The affordable nature of digital marketing engenders many top app development companies in USA to use it.
2. Robust brand building for apps
Digital marketing offers platforms for the robust building of an app’s brand. Here, you can develop your brand by promoting it on the many channels of digital marketing. The truth is; your app can go viral with ease via digital marketing. Hence, the more popular your app becomes, the more reputation your app will earn from app users.
3. Trackable and measurable
Results from digital marketing are trackable and measurable. The aim of marketing is to convince potential app users to download and use an app. More so, the success of any campaign depends on how such campaigns are progressing. With this strategy, you can track and measure the results of your marketing campaigns. You can find out how effective your marketing campaign has been over time. In fact, you can get detailed information on how app users are using an app. With digital marketing, you can determine conversion rate and the number of app downloads. Thus, this makes digital marketing for apps easy to manage as its progress can be tracked. With this, it is possible to know how the campaign is influencing app downloads. More so, you can pinpoint areas to work upon for better results. In the end, this will help in creating better conversion rate in form of app downloads and use. Today, most top app development companies use digital marketing to advertise their apps.
4. Global access and approach
Businesses will thrive better if they can access global opportunities with ease. It takes businesses enormous financial resources to reach a global audience. In fact, it is almost an impossible task to do so considering the many barriers to trade. But with digital marketing, most top app development companies can access a global audience with ease. This is achieved through the use of a strong social media and content marketing and other digital platforms. Hence, gives your apps the opportunities to be accessed by a global target audience with ease.
5. Time efficient
Digital marketing is time-efficient. It provides real-time results within seconds. In business, time is of the essence, so what is the point of wasting time with traditional marketing? Here, you can view the number of downloads, conversion rate, and many others. So, digital marketing is important in the quest to grow and monitor app downloads.
Maximizing digital marketing for better app downloads and use

Here are a few ways you can maximize digital marketing in mobile app development;
1. Make a choice between acquisition or retention.
2. Outline your strategies and all necessary logistics before time.
3. Ensure to start the conversion with potential app users. That is; your content shouldn’t be reactive.
4. Be selective with your voice on each digital channel. Remember, digital marketing has lots of channels. Each channel has a specific lingo. 
Digital marketing in mobile app development is important. It is not enough to create fascinating apps with unique features. You must engage in marketing to raise awareness, create app credibility and positioning. This strategy has helped most top app development companies in creating successful apps.
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Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.

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