Content Marketing Platforms To Integrate In Mobile App Development

02 Feb 2018 Author : Harnil Oza
mobile app development
In content marketing, all mobile app development company has important roles to play. Technology has made it possible for you to carry your business everywhere. Today you can market your business over the internet. This presents great opportunities for content marketing as you can a larger online audience. More so, the increasing number of persons using mobile applications presents a greater opportunity. This focuses on the use of mobile phones and apps to find useful contents and information. More people seek and access information either via news feeds or blogs using phones. This revolutionizes your access to people for content marketing.
 
Why content marketing in mobile app development?
Most mobile apps do not see the light of the day. Some get dumped or deleted from mobile devices after few seconds of download. Often, people download apps for their immediate need and thereafter delete them. The reason for this is the lack of good contents in such apps. Such apps are not good in content marketing strategy. Users want valuable and educative contents. It is easy to get users to keep your app; all you need is to create superior content. Creating superior content is an excellent way to create engagement or user technique. So, pay attention to the contents of your mobile applications. The most of the app makers do this for many businesses. This practice is a necessary good for any app aiming to reach its audience via content marketing.
 
Integrating your app with content marketing yields great results that help businesses thrive. So, create informative, useful, educative, fun and entertaining content marketing. This will not only attract customers but will keep and drive them to patronize your business. Remember the goal of creating superior contents is for gaining more business customers. The world has gone beyond the traditional means of marketing. Integrate your app with superior content marketing via powerful tools like social media. This is a secret applied by most mobile app development company to drive business growth.
 
Across the globe, individuals are ditching the traditional way of marketing. The interest is shifting from paper-based marketing to digital. Because the internet is cheaper, more people market their businesses over the internet. More so, online marketing reaches a wide range of audience across the globe. Hence, developing and maintaining a good content marketing strategy is necessary. Before entering the content marketing world, create and have a content marketing strategy. This strategy should take into cognizance certain considerations during mobile app development. Focus and decide on how you will build your mobile app. Know what type of mobile app you want to build. Determine who will be your target audience. Decide what the main features of the app will be. It is important to have all these in mind before the start of mobile app development.
 
Integrating apps with content marketing gets users involved and engaged with your brand. This creates platforms for interactions with users especially when the experience is smooth. Thus, makes content marketing via advertising and call to action easy for you. In the end, you can integrate all your online business channels into your app. These are some of the greatest achievements of content marketing in the 21st century.
 
Powerful content marketing tools to integrate with your app

1. Blogs:
Blogs are an excellent content marketing tool when integrated with your app. Majority of mobile app development companies can develop apps that support blog pictures. App users find blogs without pictures unattractive due to its disappointing look. A picture is worth more than a thousand words and portrays clearer and precise message. Your readers will understand your content better if presented with pictures. So, integrate your apps with content marketing blogs relevant to your business.
 
Short and straightforward message with pictures is good for your blog. Long messages do not go well with content marketing. The more concise and to the point your blog content is; the better for your readers. In content marketing, quality, valuable, and attractive pictures make good statements. Create valuable blog contents rather than contents with the sole focus on advertising. Readers prefer valuable blog contents to those full of adverts. Your readers are in the 21st century where people read everything on mobile devices. So, you must integrate your apps with the capacity for these features. With mobile app development, content marketing via blogs on apps has become possible. Use this possibility to the advantage of your business by integrating your app with content marketing blog tools. This is the beauty of revolutionizing content marketing via mobile app development.
 
2. Videos:
Integrating videos with apps for content marketing is very influential for business. Videos have high convincing power on its viewers. They help viewers make quicker, faster, and more informed decisions. Viewers get to watch, learn, know, and understand your products and services via videos. These videos should be those relevant to your products and services. Integrating videos about your business is a possibility with benefits. Do not post videos irrelevant to your business on your app. This offers no tangible value to your customers and your content marketing.
 
It is necessary to integrate your apps with content marketing videos. All app development firms understand the benefits of content marketing videos on apps. So, ensure to develop apps integrated with the possibility of content marketing videos. The aim of these videos is to drive the interest of your viewers for your product and services. Short informative and educative videos are easy to understand. They encourage and increase your viewer’s interest in your product and services. Make exciting, informative, educative, and enlightening videos for your apps. The goal is to make videos fun for your customers to watch while learning about your products. Make use of explainer videos rather than static videos. Integrate your apps with short testimonial videos. Testimonials create and increase the level of trust in your product and services.
 
Videos have excellent search engine optimization. You can integrate your app with popular video apps. With these video apps, you are a click away from creating good content marketing. Remember your app should have the “share” option to enable you to reach a larger audience. This option aids your viewers to share your video contents with others. This way, you reach more people across the globe via content marketing.
 
3. Social Media:
Social media is one of the best platforms to integrate with your app for content marketing. It allows people across the globe to share informative pictures, videos, and articles. You can integrate your app with social media during the app development process. This provides you with the platforms to reach a larger audience with your business. Across the globe, there is a rapid increase in using social media for personal activities. There are many social media platforms you can integrate into your app. These platforms create business opportunities for you to reach your followers and customers. Social media has the ability to show pictures and videos. With integrating your app with social media, you can reach the entire world. Mobile app development companies understand the place of social media in content marketing. So, you can integrate your app with social media for content marketing.
 
Conclusion
Content marketing via pictures, videos, and social media integrated with your app grows your business. So, integrating your app with content marketing will help you reach a larger audience. This will drive business growth, thus increasing your profit and ROI.

Mr. Harnil Oza is the founder and CEO of Hyperlink Infosystem. He is a very disciplined, soft spoken and enthusiastic person. Being the founder of the company, he takes care of business development activities and maintains relations with clients. His charismatic and result driven approach has benefited the company to grow and achieve this height where the company stands right now. His vision, long term planning and sharp knowledge on latest technologies made this organization so successful and profitable in such a short period of time. Harnil ensures that the company gets up-to-date & latest knowledge on different technologies and trends in this competitive market. His problem solving skills and co- ordination abilities makes him favorable among clients and team members. His areas of interests are captivating which includes reading technical articles, sports, adventure and exploring new places and technologies.

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