When businesses meet with app builders, there are some alarming statistics that bear mentioning. For starters, the top app builders are quick to let their clients know just how quickly the average app gets deleted. Most apps are removed from the device that they have been downloaded onto within a few days.
There are also a sizable number of apps that are designed by app builders, only to go unused once they have been downloaded. So how can businesses avoid these sorts of concerns and continue to get the most out of their Android and iOS apps? By following these best practices, of course:
These practices are recommended by all reputable app builders
and are designed to increase the level of appreciation from customers who download Android and iOS apps. Be sure to read on and learn more:
No consumer wants to feel as if they are just another item on the bottom line, of course. That's why personalization is such an important aspect of the equation. App builders are able to provide much needed guidance in this regard. Companies are also able to utilize a customer's purchase history as means of speaking to them more directly. No more guessing is necessary.
Mobile marketing is all about reaching out to customers directly and allowing them to feel as valued as possible. The best app builders show their clients how to deliver a mobile experience that is best suited to their personal needs. The companies that succeed in this mission will experience more app downloads and far less deletions.
2. Test, Test and Test Some More!
There is no such thing as "too much" testing and this is a lesson that the top app builders are more than happy to impart to anyone who will listen. There are a number of apps that die on the vine because the creators and their clients did not take the time to consider issues that could have been fixed with a few simple tests. The more tests that are done, the better the app will function once it is released to the general public.
Why do the customers use the app? This is a question that the client must consider before the app is released. Fortunately, app builders can direct their clients towards the tests that are most likely to be helpful during their search. If the app is not achieving any objectives that are not already being fulfilled by the company website, this is a bad sign.
3. Make Security A Top Priority
Today's consumer does not want to have to worry about security for even one second. That is understandable, right? That's why businesses must make security a top priority when apps are being designed. Those who try to play catch up after the fact are placing themselves in a very challenging position. The consumer is more likely to lose trust.
Everyone wants and needs to feel safe when they are in the process of using an Android or iOS app. Mobile app security breaches are also costly to businesses that are looking to make a name for themselves. These breaches have led to the loss of billions for various businesses. Preventive medicine is the best cure for these types of issues.
4. Removal of Errors
Functionality is key. That's why all errors need to be removed before the app has a chance to go live. While there are a number of efforts that can come to light after the fact, the top app builders and their clients will come together to ensure smooth sailing for all users. After all, all it takes is one error for an app to be deleted forever (or otherwise forgotten about).
Nine out of every ten users who experiences poor performance will put down the app entirely. There are five areas that need to be examined before the builder and the business can feel comfortable about a release. It all starts with store specific checks. From there, app user interface checks and app specific checks are a must. Checks that are specific to the device and network are also crucial.
5. Perform The Necessary Market Research
Market research is an absolute must. It all starts by creating a customer avatar. Once this step has been taken care of, it is time for the builder and their client to establish the problem that is being fixed with their mobile app. Take a closer look at the App Store
and Google Play Store
to see which apps are getting the most traction.
The featured apps in these stores let the business know more about their chosen marketplace. Which apps are a cut above all of the rest? Crowdfunding sites
are also a key resource. They let the business know what ideas are not receiving the proper financial support. Social media polls are another potentially powerful resource for gleaning key information.
When companies are in the process of meeting with app builders to learn more about how to reach out to their target audience, there are a number of concerns that must be addressed. Those who put in the extra effort to make sure that all of the aforementioned practices are put into play will experience a far greater level of success. With the help of a well designed mobile app, a business can not only increase their sales but also develop a stronger relationship with their chosen audience. Back