How Conversion Optimization Can Enhance Mobile App Development

App Development

01
Mar 2018

2388 Views 5 Minute Read

conversion optimization enhance app development

Both the Google Play Store and the App Store are already being flooded with over 2 million mobile apps. As a result, developers are experiencing much stiffer competition publishing apps than ever before. This alone is making it hard for newly introduced mobile applications to stand out from the crowd and make an impact. Only very few turn out to be remarkable and talked about for a while. The main question here is: How can app developers India develop valuable apps that will get people interested in using them every now and then without getting bored?

When it comes to increasing the conversion rate of mobile applications, it is important not to treat apps like websites but consider the mobile platform as a critical tool to your success. Focusing on conversion rate optimization can be a lot easier when app developers India spend more quality time in app development and at the same time, learn to understand how users interact with applications through in-app analytics.

What is conversion rate?

Basically, the conversion rate is concerned with the number of app users that convert to become customers while interacting with an application. Simply put, it is the percentage of mobile users that complete a specific action. When an app gets a low conversion rate it is generally believed that something is wrong with either its development or promotion method. Conversion rate optimization is a very important aspect of any mobile development that every app owner or mobile marketer must engage in.

Without the conversion stage, an app will be unable to achieve its rightful purpose. App developers India risk app abandonment once they fail to effectively observe this phase. As a matter of fact, they must do their best to effectively influence the way users perceive their app. Though the conversion rate of an application depends mainly on the platform and app category, the strategy employed also matters a lot.

Back then, click through rate was key but today, it’s all about conversion optimization. Like never before, this trend is becoming more and more sophisticated. In order to effectively install conversion rate, developers need to measure click and become more user-oriented. Nevertheless, it is important to note that there is still very much to do. As a matter of fact, no user will need to think twice before eventually getting rid of an app that fails to meet their expectations. Remember, they are looking to have the right user experience and there are lots of mobile apps available.

Improving mobile conversion performance

Ultimately, app developers India need to seek a higher conversion rate if they must get their apps out there. However, this is one task that cannot be achieved all alone without the help of your users. If you must increase your app’s conversion rate, you’ll need to know your users and provide them with what they want to see or witness. Here are some helpful ways by which you can increase your application’s conversion rate.

Understand user intentions and personalize your campaign

After understanding who your users are, you need to know their intentions and what they are looking to achieve with your app. One great way to start your campaign is to differentiate your users according to churn risk. Basically, this has to do with segmenting them based on their risk levels. This will allow you to effectively develop a smart plan. Convince your users to complete their actions by treating each group with distinct procedures. This can be a very effective strategy since every user has different conversion rates. There is no better way to pay attention to the needs of your users than this. It helps app developers India to effectively follow their behavior and afterward, choose the right system to reach them. You stand to effectively increase conversion rate by personalizing your campaign for each segment.

Maximize usability

Most users are only interested in user apps that will be easy and simple to interact with. Basically, no one would want to use a complicated and hard-to-understand app that can hardly yield meaningful results. Along with other usability factors, app developers India need to understand that users will be making use of multiple devices to carry out one operation or the other with the app. So, there is every need to be consistent with the overall layout of the app. Lack of consistency could lead to confusion and further loss of users.

Consider push notifications

You cannot talk about increasing conversion optimization in mobile app development without considering push notifications. It’s a very effective technique meant for converting users. App developers India can effectively remind and attract users who are hesitant to complete certain tasks by sending relevant content that matches their application style in a proper way. Push notifications should be sent based on users’ preferences. This will help to minimize the risk of losing out and even encourage them to convert more.

Use short and easy-to-fill forms

It is often difficult to fill out forms particularly with mobile devices. Most users will simply choose to walk away when provided with a long form to fill. Any app developer looking to increase conversion rate must be ready to simplify the process for users. Try as much as possible to avoid the use of certain complex features like captchas, and dropdowns as they tend to waste time. Another great way to enhance speedy conversion is to consider integrating social media. Rather than filling out forms, you can make users gain access (login) via their Twitter or Facebook account. In most cases, a name and email address will do.

Employ visual mobile analytics

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