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Introduces AMP accelerating speed for Mobile Search


Feb 2016
1822 Views 3 Minute Read
introduces amp accelerating speed for mobile search

Nowadays, We Spend more time using mobiles and tabs instead of Laptops & desktops. Todays generation is totally involved into mobile world which has left usage of laptops and desktops much behind. Mobile Web Experience is trending nowadays which is more important than evermore and is being overpowered by content pertinence ,aptness and the beyond everything is velocity or you can say speed.

In digital Community hardly any people is left unknown with Facebook's 2G Tuesday. They are like throwback to reminders about the people still using 2G connection for accessing internet in the era of 3G, 4G, WIFI or LTE.




For any Software Development Company large amount of its revenue depends upon the traffic generated through the mobile devices and as we know smart phone devices has become the primary source to reach to internet and is the major preference-set of majority amount of audience rather than using laptops or Systems.


But all these depends upon the latency and page speed , and most importantly connection speed which is the biggest hurdle being faced by large portion of population in diverse countries like India and for this Google took initiatives to make out with this issue by introducing AMP.

What is Amp (Accelerated Mobile Pages) ?



Its an open source drive footed on existing open web standards headed by Google, attracting elevated intentions to recover the mobile web experience by catering standardized, lightweight directives and tools for developers. AMP HTML versions of web pages deals intricate functionality and within your capabilities, simplicity, content oriented, resulting in quicker load times.


AMP Features



Rich Web-Base Experience




AMP documents are designed and catered in way that they easily rendered in browsers or either in Web views.


Tiny Documents




AMP documents are completely independent documents that rely on their web server or either in a CDN cache inspite of being authenticated, parsed, partly rendered through AMP runtime .


Performance Driven Results





As AMP documents are performance concerned they are loaded very instantly by controlling command of external resource loading on search results.


AMP Focus



Encouraging Compactness


Amp documents are designed & is responsive in a way that it works well across mobile devices resulting in faster searching results to user.


Commanding External Resource Loading


It efficiently controls loading of resources when requested resulting into richer content appearance on users screen quickly and sagaciously as possible.


 Encapsulate Reciprocal Functionality


The AMP runtime carters encapsulated functionality through highly improved JavaScript,eliminating developers risk for restraining performance while writing their own.


Problems Resolved by AMP Evolution that hinders page optimization Earlier are :


Payload Size

 Resource Loading

JavaScript Execution

Implementing AMP HTML


 Some of the tags that optimizes resourcing loading using AMP are:







 Now, Let's Compare Mobile Search Results to know more:


The image above shows the same search results on the same android device. On right side Search is in 2G speed and 4G/LTE on left side respectively. Google tagged 2G image as “basic” and 4G/LTE as “standard”. If due to some reasons page rendering is slow then a note is been highlighted by Google “ You're seeing basic version of the page as your connection is poor” and facilitate option to switch to “standard version”. One can notice here that the basic Search is less responsive in terms of layout & Design as compared to Standard one's.


Is AMP the Expected future of Smart-phone search for Weak connections?


The glad-tidings is that AMP pages are great aspirants for ranking in a Basic search result, because they go great guns over slow connections. They'll also be helpful for things like smart watches and Television, as Google will make it possible to introduce requested content in suitable format in accordance to speed& connection— thus consenting them to provide a good experience on a increasing number of devices.


Do you want to develop mobile apps that serves outcomes at lightening speed as of AMP when searched by user? Then top app development companies are here to help you out. Business with Hyperlink Infosystem to enjoy best ever mobile app experience. Quote us to business further.


Hire the top 3% of best-in-class developers!

Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.

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