Push notifications are direct and instant messages that users receive on mobile devices, websites, or web apps. But we should not confuse them with text or SMS messages since they present a series of differences.
For a text message to be considered as a push notification (and not as a text message or an SMS), it must meet some minimum requirements. The main one is that your content is promotional. But you also have to know that a push message is never considered intrusive because it is the user who has decided to receive them previously after accepting it voluntarily.
Push notifications: What are they for?
Push notifications serve to send any type of commercial and promotional information and establish a more direct connection with users who use your mobile app. Through this type of message, you can inform the users about an offer, a special promotion, an event that you are going to celebrate, and many more. The possibilities of the messages are multiple and varied.
These messages open automatically on the screens of smartphones even without the user making use of his mobile application at that time. These are actions that generate greater engagement with the audience, and one of its main objectives is to achieve loyalty in order to convert these leads into potential customers.
Types of push notifications: What you probably never know
Although, as a general rule, push notifications par excellence are those associated exclusively with mobile applications, they are increasingly becoming more relevant on the Internet. We have different types that you will see in your daily activities.
WhatsApp, promotional SMS, emails, and
email marketing, email notifications on your smartwatch, all these are different types of push notifications as long as it contains commercial or advertising information. Do not forget that, because it is the key to categorize them as well.
In this way, it would be considered as a push notification to any personalized shipment, and that receives a specific database with a common objective, for example, to inform about a special promotion that will only be valid for certain hours.
So? What differentiates it, for example, from a simple WhatsApp message? The difference with a WhatsApp message is that they do not use geolocation.
Push Notifications: Examples
Today, one of the most used techniques by SMEs to generate more traffic to the website of their company or business is through push notifications.
What are the most used and most successful push notification examples?
- Send notifications with a mobile App update.
- Reminders (for events, conferences, offers).
- News and relevant and exclusive breaking information.
- Exclusive offers for each user.
- Invitation to events, conferences, etc.
As you can imagine, push notifications are useful for any type of business. Hotels, gyms, stores, shops, restaurants, real estate, and many other businesses will benefit from this type of technology.
Compose the perfect push messages
Push Notifications have become an important tool in mobile applications which developed by
app development companies. You may already know how to send a push message, but writing texts that really attract the attention of your users is an art.
Creating the perfect push notification starts by understanding how users interact with your app. The more you know about your users, the greater the personalization of your messages and the better the customer experience with your brand. Keep in mind that each push message is a way to start a conversation with your users.
However, having all this information does not guarantee that our push message will be a success. Here are tips for you to create the perfect message:
- When you write your Push message, reflect on the language and tone you want to convey. Does it match the identity of your brand? Is it too formal? Will your audience understand? Ask yourself all these kinds of questions because they are key. It is time for brands to stop taking users too seriously. Millennials want to have fun, and companies must make sure they get their customers to have a good time. Things should not be taken too seriously and they have to be brave enough to share it with their audience.
- Follow the Social Media accounts of your favorite comedians, collect viral memes, and get inspired by other fun companies. So you can create your own humor content and send them in Push notifications. This is a great idea!
- Empathy is the ability to put yourself in the shoes of another person, trying to understand their feelings and perspectives to guide your actions. Tell your users that you feel their happiness, their enthusiasm, or their pain. It is the best way to improve customer satisfaction.
Keep in mind that social networks are a powerful tool at your disposal. Use your Facebook, Twitter, Instagram, and Pinterest profiles to be more empathetic.
