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The Role Of Mobile Apps In Brand Building And Business Growth

App Development

Aug 2019
2919 Views 4 Minute Read
mobile apops in brand building and business growth
It is no longer news that business owners are advised to develop a website. Now, they are encouraged to develop mobile apps. It is also advisable that they undertake any of these business models if they must grow their business; social media marketing, digital marketing, and e-mail marketing. The top app builders are well-known for offering these customized professional services. In addition to those services, top app builders also offer other business-related services, such as branding and logo designing, AR/VR development, bitcoin development, e-commerce site development, and a host of other services. And the good news is that all these are supported by iOS, Windows, and Android operating systems.
Why the services of app builders are indispensable
Mobile app developers or app builders are actually the pivotal factors behind the successful use of mobile devices as a business tool. They have developed numerous business support apps that have been working for countless business owners and managers.
Mobile apps are extremely useful in business because of the following reasons:

Mobile apps are fun to use
mobile apps are fun to use
When you have your app developed by one of the best app builders, there is a very high chance that many people will download your mobile app. App developers know the implication of developing user-friendly and engaging mobile apps. Apps like that keep users busy, thereby indirectly involving them in your business one way or the other. Also, you should never forget that there are a growing number of mobile phone users; even mobile phone manufacturers develop newer devices regularly while also engaging in market competition.
Mobile apps provide customers with faster access to your business
It is usually faster for a customer that has your mobile app installed on his mobile device to reach you than when you have only a website. He or she has to first type your URL link on the browser before they can visit your site. Besides, it is another problem when the server is down or when your internet provider has a problem. However, with an app, all these are avoidable. Also, mobile apps are timesaving for app users.
Mobile apps are ideal for offline transactions
Mobile apps usually require data or internet connectivity for them to work effectively. However, some of the basic features can be used offline. And most customers, being rational thinkers, prefer to save data. So, it is wise to say that a lot of your customers and potential customers will love it if most of the features of your app can work in an offline mode. More so, it is equally safe to say that your customers will prefer an app to a website. This is not to say that a website is bad; a website should be an ideal place where they can get more information about your business, but for real business to take place, an app is easier and faster. The bottom line is that you need the services of one of the top app builders for this development project.
Mobile apps can help to grow your brand
In order to be recognized in the industry, you need to have a brand. As said earlier, app developers can help with logo designing and branding. A logo design gives your business identity and having an identity creates an avenue to enjoy recognition in the industry. Hence, if you have a brand, you are guaranteed to enjoy a large percentage of the market share before new and similar businesses are established. So, if you want to create a distinguished brand, having an app is a very good option.
People spend more time on mobile apps
people spend more time on mobile apps
Another good reason why an app is necessary is that people spend more of their time daily on mobile apps. Statistics have shown that mobile phone users spend about 86% of their time on apps while the remaining 14% is spent visiting websites. Much of the time used on mobile apps is spent on social media. This is also why it is equally recommended to undertake social media marketing techniques. Besides, this is an indication that mobile apps are fun to use, as they are engaging. Therefore, whosoever wants to attract more people to his business should consider having a mobile app too. In fact, presently, mobile apps are the real deal and they are predicted to be the next big thing.
Additional conversion opportunity
E-mail marketing, digital marketing, and social media marketing have all been known to have a high conversion rate. However, having an app also provides an additional conversion opportunity. When you have an app developed, the end result is a good conversion rate. App developers know the underlying factor of mobile app development, thus, work towards achieving that aim.
Basically, the above points are a few reasons why it is advisable to have a mobile app. And thankfully, app developers have come up with numerous mobile apps that are aimed at providing business support. This is also good for a business manager who is yet to develop his own business-specific mobile app. Nonetheless, the use of mobile apps can never be underestimated.
Finally, it has been seen that having a website for a business is good but developing an app is better for the business because it will aid faster business growth and development. It equally plays a very significant role in building a brand.
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Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.

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