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Tips On How To Optimize Your App For App Stores

App Development

Dec 2019
2544 Views 5 Minute Read
app store optimization for your app
Some mobile app development companies are already aware of these app store tips but most of them do not. Successful mobile app development companies do not joke with app store optimization because they know that no matter how great an app is, people won’t use it if they don’t notice it. Now, how do you stand out among the more than 1.5 million apps on app stores? You can apply the tips outlined below. They were given by several successful app development companies.
Your title should be descriptive
Experienced mobile app development companies usually give a very descriptive title to their app. Once a user comes across such titles, he already has an idea of the purpose of the app. Apart from that, it also improves the app store ranking of the app. You can even make things better by including a couple of keywords in your app title.
As a mobile app development company, it is important to bear in mind that the way the Google Play Store handles titles is slightly different from the way the Apple App Store handles them. While the latter gives you up to 255 characters, the former expects you to make do with just 30 characters. So, every single character counts. While you may still be able to play with keywords in your title for the Apple App Store, you should focus on conciseness on the Google Play Store.
Make the best use of keywords
It will be easier for users to see your app when it has higher ranking so every successful mobile app development company makes the best use of keywords to earn higher app store ranking. You should do the same. Google makes up for the 30-character title space by giving you a whopping 4,000-character space for description. So, here is where you can have fun with keywords.
Unfortunately, you only have 100 characters on the Apple App Store to describe your app so you need to use your keywords wisely. However, never sacrifice keywords for clarity. Keywords are meant for higher ranking so that prospective users can see it. Even if users come across your app and they don’t understand it, they will just pass it off.
Do some keyword research
do some keyword research
It is possible that the keywords that pull the most traffic are already being used by a lot of apps. That means those keywords are already highly competitive. So, you should pick the effective keywords that are being used by only a few apps. You need a balance between the two ends.
Description is everything in app store optimization
Description is the heart and soul of app store optimization. It is what makes a user download and install your app or pass it. So, you should take the time to describe it. It is often a good idea to allow several people to come up with good descriptions for your app and you will choose the best app. Imagine, bringing users to as far as the description of your app only to lose them because of poor description.
Assume that the users who visit your app description page have never heard about your app before so the only thing they know about it is its name. Users will like to know what your app does, the kind of problems it solves, and the other benefits it offers to users. In addition, they also want to know why your app is better than others that solve the same problem. After that, they will decide if the app is worth the price and their memory space. In other words, you should capture all the information in your description.
At this point, every experienced iPhone and Android development company will make use of simple terms that are devoid of technical jargons. Only those that understand your description will download your app.
Include visually appealing shots
A picture is said to be worth a thousand words so it is necessary to include some snap shots. You need to snap the most attractive and visually appealing pages of your app and include them in your description. Some shots are so appealing that whoever sees them will just decide to try out your app right away.
Place your app in the right category
Most users browse apps on both the Apple App Store and Google Play by category. So, placing your app in the right category makes it easier for the app to be located. In addition, it also boosts the app store ranking of mobile apps on both the Apple app store and Google Play.
It is possible for your app to fit into more categories. For instance, weight loss apps can fit into both lifestyle category and medical category. If your app fits into more than one category, it is better to choose the least competitive of them all so that your app can rank higher more easily. Never put your app in the wrong category for the purpose of app store optimization. Apple reviews all the apps on the Apple App Store and your app could get rejected.
You may enjoy the benefits of placing your app in the wrong category on Google Play Store a little longer because Google does not review apps; at least not just yet. However, it is just a matter of time before a user points out the anomaly to Google. You already know what can follow.
Consider other less popular app stores
Apart from the Apple App Store and Google Play Store, there are several other app stores that still collectively pull considerable amount of traffic. You may need to place your apps in as many of them as possible. Their rules are less stringent and they are much less competitive. You will boost the chances of success of your app with the addition of all the other smaller apps.
Ensure the icon of your app is unique
ensure the icon of your app is unique
While people preach that it is not fair to judge a book by its cover, that is what most people still do and it is because it is often done unconsciously. More so, it is not likely that you will come across any book of real value with poor cover. This is applicable to app icons too.
People assume that apps with boring and unattractive icons usually precede boring apps. So, you need to expend some good resources into the design of your app icon. Besides, catchy icons are more likely to standout in the crowd.
By applying all the tips outlined above, you will boost the app store ranking of your app tremendously and thereby, raise its chances of success too.
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Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.

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