After taking weeks or months to complete the development of your desired mobile app. The next step is to upload such app on App Store or Google Play depending on the used. Soon, you will realize that excellent quality isn’t the only factor that guarantees that your app will be downloaded. In this article, we help you with some of the steps to ensure that your mobile app becomes visible to potential users. Taking this step will ensure your time and effort as well as that of the app developers
don’t turn into waste.
The following tips can improve the number of downloads and increase the awareness of your app.
1. App Store Optimization (ASO)
Many users don't search for apps through the App Store or the Play Store, but through Google Search. It is important to optimize the App Store entry so that the app is well placed in the Google SERPs. As with search engine optimization, there are two pages at ASO:
• A meaningful title is important, the description should be written in an optimized way and the app screenshots should be stored.
• You should encourage users to rate the app and submit reviews.
Here, the focus should be on good ratings (anything above 3 stars is good). Placing links to your own app in forums or on a specially created website would improve the app store ranking.
It is important that app store description consists short, concise and easy to understand sentences. It is the first thing a potential user reads and if the text is not interesting enough, the user jumps off quickly. Keywords should be used in the description so that the search engines can find the entry under these words.
2. Create trailer and promotional video
After the textual app store optimization, a trailer can convince a potential user of the app even better. The first minute of the video is crucial. In addition, special attention should be paid to the quality of the video, after all, the video represents your own app. A video often illustrates the functions of the app better than screenshots can do.
3. Advertising in forums
Another important point is the dissemination of information about the app on the Internet. Forums are good for introducing your own app. The more posts published via the app, the better. The user shouldhave the opportunity to give feedback or criticism outside of the app store. The app should become a topic of conversation, which provides a good basis for increasing the popularity of the app. Reactions to user comments both in the App Store and in forums enhance the quality of the app, the user gets the feeling that he is reacted to individually.
4. Advertising on social networks
Social networks are the best way to spread new products and information these days. The popularity of the app can quickly increase via a large community. If you do not have a large online community of your own, it is important to build it up. Nothing works without Twitter, Instagram and Facebook this century.
5. Create the homepage for the app
In order to reach even more people, it is also suitable to create a website for the app. A good ranking of the website inevitably attracts more potential users to the app. Attention must be paid to an appealing design and valuable content. Screenshots, explanatory videos and app descriptions also give the user the opportunity to gain an insight into the functions of the app on the desktop PC.
6. AdWords ad
It is possible to create advertising campaigns for your own app. AdWords offers the possibility of displaying advertisements in the areas of the potential and to relevant target group. For example, apps from the competition that are similar to your own app, increase the user base and help to attract more attention in the search results from Google. A good thing is to be one step ahead of the competition.
7. App indexing
App content can also be made accessible via so-called deep links in the search results. In order for Google to crawl the app content, it is necessary to implement the indexing API. It enables quick and easy access to app content via Google search. In addition to the app download, users are forwarded directly to the relevant content within the app.
If all these points are followed consistently and constantly updated, nothing stands in the way of a good ranking in the app stores.The success will be reflected in the number of downloads of the app. It is also essential that your app is of top quality. Ensure that you meet with excellent app developers. Back