eCommerce companies and app builders will typically come together to create a plan for mobile app development. App builders are a key partner in these scenarios. eCommerce app development may seem deceptively simple but there are some key tips and pointers that need to be adhered to.
That's why this helpful guide has been prepared. Before meeting with
app builders, eCommerce companies must take the time to learn more. This keeps these companies from making obvious mistakes and allows them to achieve all of their chosen objectives. Be sure to read on and learn more.
1. Emphasize Location Based Marketing
While this form of technology is still in its relative infancy, location based marketing should be a crucial aspect of any eCommerce company's planning. Bluetooth beacons and GPS can now be used as a means of reaching out to potential customers. This lets the company identify the location of their target audience more easily.
Any mobile app that is not designed with this simple principle in mind is not going to be as helpful as it should be. Make sure that the mobile app can use all of the tools at its disposal to locate customers and create a stronger relationship.
2. Incorporate Virtual Reality If Possible
No eCommerce company should ever be incorporating virtual reality for the mere sake of it but that does not mean that there are not a wide range of benefits to enjoyed with the use of VR. VR is a wonderful way for a company to step outside of their typical box.
Let's say that the company is looking to sell clothes to their target audience. In a perfect world, these customers are going to want to try stuff on. With the help of virtual reality, shoppers can see how the clothes look on them before making any sort of purchasing decision.
3. Making Checkout Simple
Anyone who has ever used an eCommerce site that is truly confusing before can definitely relate to this one. This is one of the most important steps that needs to be taken when meeting with app builders to discuss the ins and outs of a potential finished product.
It is time for the company to place themselves in the shoes of the shopper. Are they going to be able to check out in a timely manner? Is there any confusion that needs to be addressed? These are the questions that must be answered.
4. Prioritize Seamless Navigation
If an eCommerce app does not offer the proper navigation to users, they are not likely to continue using it. This is something that needs to be addressed by app builders during the earliest possible stages of a project like this one.
Can the user make their way from point A to point B without any difficulty? Are they going to be forced to click around in an unnecessary manner? Navigation should always come as naturally as possible. Otherwise, conversion rates are going to be reduced.
5. Enhanced Security
Security is always going to be a major discussion. Those who use eCommerce apps will want to know that their information is being kept safe at all times. There have been a number of high profile cases where companies did not properly protect this information and this means that the consumer's antenna is already going to be up.
Make sure that all potential security concerns are addressed before the app has a chance to go live. The app builders and their clients must also be sure to remain in compliance with the
customer data protection regulations that have already been into place.
6. Quality Imagery
Imagery is a great way to grab the attention of the app's user but what happens when these images are not of the highest quality? This will cause the eCommerce app to be deleted before it has even had a chance to be used. Think about all of the shops that do not receive customers because their imagery is simply too choppy to enjoy.
When poor imagery is used, this also leads to much shorter loading speeds. Slow loading speeds are a guaranteed downer for the average consumer. No one is going to want to bear with the app while a plethora of images take their sweet time to load. Today's consumer wants the information and they want it quickly. There is no time to waste.
7. Ensuring Truly Intuitive Design
This is a piece of advice that is not always trotted out during Android and iOS app development but it is rather important in nature. The
user's experience must be considered, each and every step of the way. Does the design feel as intuitive as possible? Is it going to cater to the attention spans of the users that are not willing to waste a great deal of time and effort?
After all, this is what it is all about. Attention spans are dwindling by the second. While there are some who will bemoan these developments, the best app development companies know how to use it to their advantage. Any interface that forces the user to consider any aspect of their browsing is not an interface that should be trusted.
By taking the time to follow the aforementioned tips and pointers, an eCommerce company can quickly rise to the top of their chosen niche. Those who do not read the tea leaves will find themselves
falling behind over the long haul.
