In the past few years, mobile devices have evolved from being just a means of communication into a highly important business tool. As technology advances at lightning speed each day, so do people get addicted to their smartphones and other mobile devices. According to a survey carried out in 2017 by comScore; the media marketing and analytics giant, into how much time an average American spends on their smartphone and other mobile devices. It was discovered that the average American spends an average of three hours each day on these devices. When this estimate is multiplied over a month, it adds up to half the total time they spend on their full-time job during the same period. And this is the more conservative estimates of the several recent studies.
The importance of mobile app development in business is very palpable. Mobile applications have changed the way we do business. These apps have made it easier for customers to get business information with the speed of light and at the same time remain connected and up to date with their favorite brand. These apps are a vital means of marketing for these businesses to expand their reach while delivering both massive and relevant exposure to the brand.
According to some estimates, the mobile app industry has the capacity of growing by as much as $100 billion by 2020. This has prompted many businesses to embrace this technology so they can further engage their customers and get solid insights into their users so as to bring about an improvement in customer experience. Mobile apps have become a necessity for every business, be it a startup or an established business. As a business owner, you can't afford to ignore its benefits. Below are some of the ways mobile app development by app developers
is beneficial for businesses;
1. Strengthen customer engagement:
This is one of the most important benefits of mobile apps to businesses. It helps in creating a direct marketing channel between businesses and their customers, allowing for direct and effective communication. With your mobile app, you can install and send push and in-app notifications to as many customers as possible. If your notifications carry important and relevant information, then customers will get attached and become loyal to your brand and will opt for your offerings whenever they are in need of it.
2. Increase accessibility:
Another important benefit of mobile apps is that it improves business accessibility. It allows businesses to be able to send notification about what's new or what has changed in their services or their products. It equally allows businesses to be able to build a strong relationship with customers which would allow the development of a genuine customer base and strong loyalty. Businesses may also establish strong relationships by offering special discounts for old customers all within the mobile app.
3. Provide value for customers:
Mobile apps make it possible for you to digitalize any loyalty program that you may be offering your customers. Rather than employing the old-collection card, you can make it possible for your customers to receive their rewards via the mobile app. The result of this will be greater downloads and more return customers.
4. Transforming the retail experience:
Mobile application helps in transforming the retail experience, enabling retailers to remain ahead of customer expectation through the delivery of unique customer experience, Also, mobile app help to drive a digital process and model which would invariably cut down on store cost and increase profitability. There are several businesses that are built and based mainly on mobile apps. This helps to reduce the overhead cost associated with the typical brick and mortar establishment.
5. Build brand awareness and recognition:
A mobile app is an effective tool for building brand awareness
and recognition. For the purpose of description, mobile apps can likened to a blank billboard sign, it is available for you to do whatever you wish to it. You can decide to make it hip, stylish, informative, functional or shocking. It is all in the palm of your hands. But what you should aim at doing is creating an app that your customers will love but which comes with beautiful design and is well branded.
It is important as a business to acclimatize your customers with your product and/or services. The more you get your customers involved with your product/services via your mobile app, the more likely or inclined they will be to patronize it. This is called effective frequency in advertising. As a rule of thumb hearing and/or seeing your brand at least 20 times is what will get your noticed.
6. Stand out from the competition:
Currently, mobile apps for small businesses
is still rare and this is where you can make a difference and take a big leap. By offering mobile app service in your business you are certain to stand out from the fray. This will delightfully surprise your customers, who will be blown away by your forward-thinking approach.
7. Cultivate customer loyalty:
With the amount of noise out there; Facebook ads, coupons, flyers. email marketing etc, it is easy for businesses to lose hold on their customers. The immense amount of advertising out there can serve as a distraction for customers who can easily lose focus. The solution to this is to employ a marketing technique that can create a true and sincere connection with customers. This marketing technique should be one that can make loyal lovers of your product and/or services. Mobile apps have the capacity of creating strong customer loyalty.
8. Unique services and payment:
Mobile apps come with different features that match different industries. For instance, if you are in the service industry, e.g. salon, healthcare, online food retail, spa etc, your mobile app can be helpful for your target customers to book an appointment. Then, push notification can be used to remind them or update them on their appointment. Mobile payment has become a very popular means of making payment nowadays. Both small and big businesses can integrate payment options into their mobile app which would be able to receive direct payment via credit and debit cards. These payment platforms are user-friendly, fast and secure. Back