Cilantro Food Delivery App
Proud App Developers of Cilantro - A Household Name in Egyptian F&B
Today's customers seek a smooth blend of convenience and choice. Whether it’s ordering their favorite food and drinks from the comfort of their home, picking their orders on the go, or enjoying a relaxed dine-in experience. They also value rewarding loyalty programs that let them savor every moment, along with earning points toward future delights.
Recognizing this shift, our client – Cilantro, a pioneer in Egypt's F&B space, approached us. They were looking for the best food delivery app development partner having vast experience in serving big corporations, known for reliability and high-quality service. They needed a unified platform that enabled their customers to browse, order, and pay both online and offline.
Client Requirements
The client needed a centralized system to manage orders and customer engagement across multiple café branches. Initial discussions revealed that operational efficiency suffered due to manual order management. A disconnected reward system limited repeat customer loyalty.
Our team at Hyperlink Infosystem jotted down the key requirements of the client to build a scalable on-demand food delivery app. Here are some of the major ones.
- Develop a café-based platform for ordering coffee, snacks, drinks, and food items- both online and offline.
- Introduce a bean-based loyalty system redeemable within the app for in-store orders.
- Enable branch-specific order and inventory management.
- Provide offers, promo codes, and loyalty points to customers.
Features
To simplify user management, we implemented role-based access and control. The entire system was divided into three distinct modules—Customer, Branch, and Admin—offering capabilities typical of advanced food delivery app development projects.
Customer App
Signup/Login
Customers can easily create new accounts or log in securely to place new orders, view past orders, check any claims/refunds, etc.
Browse Menu
Users can view menu items, top picks, seasonal food, and drinks for a personalized experience. Based on past order history, the algorithm suggests food, drinks, as well as add-ons.
Check Offers
Users can explore promotional banners featuring some exclusive promo codes for new and loyal users.
Order Placement
Customers can place orders using cash, cards, and mobile wallets.
Discounts and Loyalty Redemption
Apply discount codes or redeem loyalty beans directly within the app for savings on purchases.
QR Code Scanning
Users earn beans for making payments by scanning QR codes from offline receipts.
Order History
Users can view their past orders to easily track previous purchases, reorder favorite items, and check the status of any claims or refunds.
Bean Balance
Track loyalty bean balances to stay updated on their rewards program.
Branch Panel
Real-Time Order Management
Branch staff can update and manage orders instantly for timely service.
Revenue and Profit Dashboards
Users gain insights into branch performance, revenue, and profitability from dashboards.
Inventory Analytics
Branch Managers can optimize inventory management with ease. They can monitor stock levels, replenishment cycles, and wastage rates and make informed decisions.
Promotion and Rewards Control
Manage branch-specific promotional offers and loyalty point policies.
Admin Panel
Product and Offer Management
Admins have full control over the nitty-gritty of the app. They can manage products, categories, stores, and promotional offers across all 97 branches.
User Segmentation & Targeted Rewards
Admins can create different customer cohorts based on their relationship with the brand, such as new users, frequent buyers, or occasional customers, and reward them accordingly. For example, loyal high-value customers may receive priority delivery.
Dynamic, Condition-Based Offers
Admins can run time-bound, condition-specific promotions across one or multiple branches, leveraging demand-supply metrics and other factors to maximize impact and efficiency.
Branch Administration
Admins can easily add, update, and oversee multiple café branches from the app.
Order Monitoring
Track and manage all customer orders across branches in real time.
Sales and Performance Reports
Access detailed sales data, performance metrics, and customer insights for informed decision-making.
Inventory and Stock Analytics
Admins can improve supply chain efficiency by analyzing inventory usage, stock turnover, and wastage.
Dashboards for Quick Review
Get a quick review of product-wise sales, branch revenue, and other key business metrics on the dashboard.
Promo Code & Reward Logic Control
Administer promotional codes and loyalty reward parameters with full control.
More Screens
Effortless Ordering
Order food and drinks anytime, anywhere easily.
Rewarding Every Sip
Earn loyalty beans and redeem on your next purchase.
Exclusive Deals
Unlock daily deals and personalized picks.
Fast Reorders
Reorder favorites quickly with simple, secure payments.
QR Rewards
Scan receipts to collect beans instantly after purchase.
Real-Time Tracking
Track your order status live from prep to pickup.
Get the Cilantro App
Order food in minutes with smooth navigation, live tracking, and secure payments.
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Color Palette
Project Approach & Results
Looking at the legacy of the brand Cilantro in Egypt, we knew the app would see a huge user base. Our team wanted to keep the interface clean and intuitive for easy navigation. Security and efficiency were other important aspects of food delivery app development. The project followed agile methodology to ensure adaptability to changing market needs. Our team performed an in-depth analysis of the client’s requirements to validate the app's unique value proposition.
As a result, our on-demand food delivery app launched successfully and transformed the café’s operational model. Customers now enjoy a unified digital experience whether ordering online or in-store. They experience over 40% reduction in order processing time. The convenience that the app offers is highly appreciated.
Branches efficiently manage orders and sales analytics. Inventory management lowered stock wastage by 15-20%. Real-time order management also led to a 25% increase in repeat customer orders through targeted offers.
Lastly, let’s talk about the Admin controlling the app. They too benefited hugely from the app's efficiency. With multi-branch control, the manual administrative tasks were reduced by over 30%. Overall, the app increased order volume, customer retention, and satisfaction.
Challenges
The road to digital success is rarely straight. There are always certain unique sets of challenges to counter. Our problem-solving, adaptable team at Hyperlink Infosystem took these challenges head-on. Let’s walk through some of the major ones.
Real-time Order Management Across Multiple Branches
Implemented secure branch-wise login with API-based synchronization. This enabled instant update of orders across all locations.
Offline Reward Integration with QR Codes
We implemented a validation mechanism that linked scanned bills to customer accounts for automatic bean crediting.
Multi-Mode Payments and Bean Redemption Logic
We integrated flexible payment gateways for convenient order placement. Our experts also designed robust discount and bean deduction algorithms to ensure accurate transactions.
Dynamic Control of Offers and Product Data
Our team built the CMS-driven admin panel. This enabled real-time addition or updates of offers, banners, and categories without the need for app redeployment.
Technology Stacks
We have used the latest technologies that can justify client requirements at the best to deliver bug-free solutions.
