The term “Real Estate portals” is just a fancier way of referring to real estate websites. Many realtors and property management specialists now own their own websites because they realize the value of these sites when it comes to generating leads, bringing in prospective tenants and buyers, and closing deals for them. If you are a realtor who is looking to find a tenant for a landlord or a buyer to buy one of your properties, then you should explore the value of setting up Real Estate portals.
One way to see if a real estate website is worth your while is to look at the performance of your competitors who already have such websites. Are their Real Estate portals bringing in the numbers that you are struggling to generate on a monthly basis? Are your competitors able to snare the prospects that you were targeting, simply because those prospects were able to look at your competitors’ portals? If you don’t want to lose opportunities then investing in your own real estate website could be the answer for you. Of course, if you are more of a realtor than a computer techie, you may want to hire an IT company like Hyperlink InfoSystem to do this kind of work for you (so that you can focus on real estate instead of trying to adapt to computer coding).
When setting up Real Estate portals, it is important to recognize the IT system Hyperlink InfoSystem will set up for you as a CRM solution. This means that your developer is actually setting up a customer relationship management system for you (or CRM for short). This CRM will allow you to see how many sales you have generated over a certain period of time, to compare your overhead with your income, and also to see how many more sales you need to bring in to stay afloat or become profitable for that period. At the same time, the CRM will help you deal with existing clients who have entrusted you with the task of finding tenants or buyers for their properties. Looking at this from an economics point of view, your CRM will simply give you an overview of your supply (meaning the properties you are trying to lease out or sell) with the demand (or how many people actually want to rent or buy those same properties). That way you know how much more work is needed to get the results you want.