Many companies make the mistake of overdoing it when creating a website. Excessive animations, images, bright colors, and icons send out attention-seeking vibes. Whether one believes it or not, website design also impacts performance. Elements such as animations or images can slow down a website. 47% of customers expect a website to load in 2 seconds or less.
Website loading speed is also linked to conversion rates. Pages that loaded in 2.4 seconds had a 1.9% conversion rate. That is not the only benefit. Minimalist design websites ensure better navigation and user experience. They are also easier and more cost-effective to maintain. However, minimalism is an art. Using simple fonts and colors alone does not guarantee success. A proper strategy created by a website design and development company will do the trick.
Besides limiting visual elements, a minimalist website must focus on seamless UX, prioritize performance, and post unique, insightful content. What does minimalist website design look like? Which companies have created websites with minimalist designs? In this blog, we will discuss 25 examples of minimalist website designs. Let’s get started.
8 Key Features of Minimalist Website Designs
Below are the key features of minimalist website designs. A website with these designs includes the right mix of simplicity and functionality to deliver optimal results.
- Clean and Simple Layouts - Zero clutter, enough white space, clear grid structures, and essential elements.
- Limited Color Palette - Limit the color scheme to no more than two or three colors. Neutral tones with a single color are preferred. This helps highlight CTAs.
- White Space Use - Using white space improves readability. It spaces out content evenly (breathing space for readers) and helps users focus on important content.
- Crisp Typography - Typography is a key element of minimalist website designs. It includes bold letters and clean fonts. They remain consistent and simple along the way.
- Simple & Intuitive Navigation - Includes single-level navigation plus hamburger menus (mobiles) along with sticky minimal headers.
- Flat/Semi-Flat Designs - Such designs include heavy shadows, gradients, and complex textures.
- Fast Loading - Fewer elements and smaller file sizes increase website loading speed.
- Call to Action - CTA buttons must be placed strategically. They should be displayed in high contrast and in a single color.
25 Companies With Minimalist Website Designs
Now that we know what a minimalist website design is, we will explore companies that use them. Below are 25 examples of companies that use minimalist website designs.
1. Spotify
Spotify is an excellent example of minimalist website design. It removes clutter, making users focus on just the crucial aspects. These key aspects include signing up, app download, or starting the free trial. What works in Spotify’s favor are its clean layouts, enough white space, and bold, high-contrast text. This helps the company convey its message better and get noticed by users. When users can easily spot CTAs and other text, they can make better decisions.
Clear headings and buttons ensure better navigation. Small animals and vibrant colors draw user attention to CTAs. In this way, Spotify’s modern and smooth design leads to higher conversions and greater engagement.
2. Apple
If we look at Apple’s website, it’s clean and simple. Website visitors can easily find big and attractive images of products, plus a lot of white space. As everything is spaced out, users feel encouraged to navigate the website. At the same time, Apple does not use much text. The images and minimal text beneath them do the talking. Bold and modern fonts complement the high-quality images. Overall, Apple’s website’s simple fonts and simple design make product images stand out. Visitors can view the products easily and perform desired actions.
3. Google
Google’s homepage also employs a minimalistic approach. The homepage has a simple search bar, logo, and two buttons. Despite the simplicity and minimal elements, almost everyone in the world knows about Google. This simple yet minimalistic design results in a functional and fast-loading website. People logging on to the Google homepage are not distracted, and they focus on searching for information.
4. Dropbox
Dropbox’s minimalist website design includes a simple layout with a modern look. Plenty of white space, attractive shapes, and graphics capture visitors' attention. Additionally, the colors are mild, with the highlight being Dropbox’s distinguished blue color. The website’s design is simple, allowing users to find their way and understand the features easily. Sharp Grotesk fonts improve readability. On the whole, the text, design, and colors give the website a modern and welcoming look. Easy usability is also a plus.
CTAs such as Sign Up or Download are easy to spot. Using simple and intuitive icons lends a uniform and clear appearance across all the website pages.
5. Nike
Nike is a world-famous company that does not need any introduction. Its footwear and apparel are used by millions of people around the world. The company is also known for using a clean and minimalist website approach. Its biggest strengths include stunning visuals and strong text. Aspects that capture user attention include images that highlight product offerings, spacious layouts, and huge hero images. Moreover, the navigation options on Nike’s website are simple and do not take up much space. Website users can move from one section to another without getting lost or distracted.
Colors on the website are neutral, mostly black and white. This gives the website a crisp and athletic feel, aligning with the brand’s image. The icing on the cake is the subtle animations and modular sections. These elements give the website a premium feel. Smooth and intuitive user experience plus superlative performance increases visits and sales.
6. Squarespace
Squarespace’s website combines a minimalist and elegant design to stand out from the herd. With the right use of white space, neat layouts, and mild colors, the Sauqrespace website is inviting and easy to scroll. Both the text and images complement each other. Minimal text is easy to read. Combined with other elements, the website ensures a clutter-free experience. Short and easy-to-find menus help users find what they want without much difficulty.
Web pages use clear fonts and organized grids, helping people navigate the content and other elements. The animations are simple and don’t compromise the website's speed or functionality. That said, they ensure a polished and engaging browsing experience.
7. Tesla
Tesla’s website also adopts a minimalist approach for its website. It includes full-size visuals of its vehicles along with clear fonts and less text. The combination of the high-quality images and text in attractive fonts encourages customers to browse through the website and book a test drive. Short descriptions of products along with images are spaced out evenly. Additionally, the subtle animations manage to keep users engaged. In short, the website aligns with Tesla’s brand image while users stay focused on the company’s offerings.
8. Uber
Uber’s website is a prime example of minimalist website design, using white and simple text. The images may look cartoonish, but not childish. The first thing that users see is the ride booking option. The form includes fields for users to enter their pickup and destination addresses. Users can straightaway start using Uber’s service.
Uber uses its custom fonts, which create a uniform and unique experience. The menu on the website is easy to read and understand. It has options such as ride, drive, business, and more. The help section is also easily accessible. Most importantly, the monochrome color palette, coupled with simple icons, blends excellence and simplicity.
9. Airbnb
Airbnb’s minimal design approach uses more images while using very little text. The focus is more on assisting users in finding the right accommodation. At the top of the homepage, users get the option to enter relevant details such as date, location, and more. Eye-catching images and generous use of white space instantly grab the user's attention. Also, simple forms and layouts help users to find the right accommodation for their needs. There are no elements to distract or confuse visitors.
10. IKEA
IKEA’s website also uses a minimalist website, but with a difference. It has a distinct Scandinavian touch. Simple grid layouts, mild colors, and ample white space give it a unique look. This helps users browse the website with ease. The center of attraction is the product images with perfect lighting.
Short descriptions and easy navigation complement these images. Thus, IKEA’s minimalist product design focuses on including only the necessary elements. This ensures clarity. Website users can explore all products and understand their features. This helps them choose the best option.
11. Notion
Notion is a reputable company that developed a productivity software. Similar to its software, North’s website also has a clean and modular design. Light backgrounds, black and white colors, and minimal text work in the website’s favor. It connects with users and symbolizes productivity. Users feel more comfortable exploring the productivity tool.
12. Stripe
Stripe is a payment processing platform, and its design must build trust and authority. Its website does exactly that. With a clean and modern minimalist design, Stripe’s website projects clarity and precision. Stripe makes the best use of white space, along with simple and smooth animations. This helps them explain complex concepts to users.
Excessive information may confuse and distract users. Beautiful images and animations, plus brief content, make browsing pleasant for users. Well-defined sections help with navigation. This simple yet refined, developer-friendly experience works for the brand. In short, IKEA’s website combines functionality and opulence.
13. Slack
Slack is a popular messaging platform, and its website uses a minimalist design. Its clean and modern website design emphasizes clear messaging. Additionally, a healthy dose of white space and bewitching illustrations add to the charm. Brief text, clear CTAs, and guidelines highlight the features of the platform.
They also help users navigate the website. The best part is that website users are not distracted at all. Smooth and intuitive navigation ensures a pleasant experience for all. In this way, the website gives users a taste of what they can expect after installing Slack.
14. Adobe
Anyone who performs creative and digital tasks will know about Adobe. Its website is a perfect specimen of minimalist design. On Adobe’s website, one can see content neatly organized into multiple sections. The use of bold text and white space is also evident. This combination results in an uncluttered experience for users.
Adobe uses scintillating graphics and smooth animations to highlight its offerings. These offerings include Photoshop and Illustrator. This means zero confusion and a professional yet pleasing user experience. Ease of use, innovation, and creativity are the core values of Adobe. Its website design is reflective of these values.
15. Microsoft
Microsoft is a company that needs no introduction. Millions of people across the world use Microsoft’s products. Its clean, structured, and minimalist design allows users to navigate the website with ease. Microsoft’s product promotion is not pushy at all. It uses clear typography and well-spaced-out grids.
Whether it's Microsoft 365, Surface, or other products, users can focus on them and choose what they want. This happens without any distractions. Clear calls to action, plus spacious grid layouts and readable fonts, ensure a user-friendly experience.
16. Samsung
Samsung’s minimalist website design is modern and simple. Spacious grids, impactful product images, and smooth navigation are the central elements of Samsung’s website design. This design helps them promote their most coveted smartphones, the Galaxy series.
The minimalist design includes stunning visuals along with clear messaging. Every product gets an equal share of the limelight. Moreover, the light colors, generous use of white space, and smooth transitions boost the website’s appeal. The website has a premium feel to it.. Users can browse the site easily without hurting their eyes.
17. BMW
BMW’s website has a minimalist design with a clean and modern layout. Professional and high-quality images of the cars do the talking. Minimal text complements the images. What gives the website a premium feel? The secret lies in the simple interface, clear navigation options, and well-defined sections.
Also, the best use of white space and appropriate fonts blends professionalism and aesthetics. In this way, BMW’s website design aligns with its brand image. The animations and images connect with users and transport them to another world.
18. Patagonia
Patagonia’s website sports a minimalist design, but at the same time, it’s designed with a purpose. Simple layout and well-defined sections make it easier for users to find their favorite products. The early colors lend the web pages a natural feel. Since Patagonia sells outdoor gear and clothing, the website should reflect richness and durability. The product photos on the website do justice to the products. Product images are high-quality and natural-looking. Users feel confident in buying the projects. Clear and short text symbolizes functionality and stability. Overall, Patagonia’s website’s straightforward navigation leaves a lasting impression on users.
19. Everlane
Everlane’s minimalist design has a clean and modern feel to it. Such a design is ideal for online shopping companies. Natural colors and product-focused images, plus plenty of white space, mean no distraction for users. Product descriptions and short descriptions, and prices are clearly displayed. This shows Everlane’s transparency. In this way, the website’s design has a premium feel without compromising functionality.
20. Zara
Zara’s website is a modern version of a minimalist website. It has clean layouts, simple colors, and high-quality, full-size product images. Besides the mild colors and high-quality images, the text on the web pages is minimal. Since the images do the talking, users don’t have to put in much effort while navigating products. The right use of white space, bold text, and subtle animations ensures a professional yet premium experience.
21. Muji
Muji sells household and consumer goods. Keeping this in mind, its website has a simple and honest feel. This aligns with its brand image. Besides a simple and uncluttered layout, the colors are earthy. No flashy colors or loud designs help users focus on the product without any distractions. Also, the text is minimal, keeping the focus solely on the products. This approach combines functionality and sustainability. Even Muji’s core values emphasize minimal packaging and choosing the right materials for the same. All in all, Muji’s minimalist design is reflective of its offerings that symbolize simplicity.
22. Asana
Asana is a popular work management tool favored by enterprise companies. It helps employees perform better and boost productivity. Simple and clear fonts on the website communicate effectively with users. The use of sticky headers makes navigation smooth. Users can navigate through key sections without any confusion. There are a few icons on the website, but they only help users understand the product’s features. Subtle animations exist, but only to draw attention to the CTAs. They don’t distract users or confuse them.
23. Figma
Figma’s website is an example of functional minimalism. At the same time, it keeps up with the current times. Light layouts, organized sections, and simple illustrations make navigation easier for users. Most importantly, Figma’s design aligns with its brand image. Figma is renowned for its innovation and collaboration. All elements on Figma’s website exist mainly to improve user navigation rather than confuse them. Crisp text and seamless navigation ensure a pleasant user experience.
24. Dyson
Dylan manufactures household appliances, and its website is indicative of the same. This is because it uses a minimalist approach with ample white space and detailed product images. These professionally shot, top-quality images reflect the products’ exquisite craftsmanship and precision. The design focuses on clarity, and each product page is reserved for a specific technology/product. This leaves no room for confusion and helps them navigate the website seamlessly.
Large hero banners highlight new or crucial parts of the website. Thanks to the modular layout, users can check out features and compare products without distraction. Thus, Dyson’s website has a modern and aesthetic feel that aligns with its brand image. The world knows Dyson as a trendsetter in the household appliances sector.
25. Medium
Medium’s website has a minimalist design that is writer-focused. Readers must be able to read the content on the website with clarity and focus. Medium’s website achieves this goal with a generous use of white space and simple fonts. Devoid of flashy animations or images, users focus only on the text. Instead, the website opts for subtle cues to engage readers. Overall, Medium’s website layout and design project it as a writer-friendly website.
Final Thoughts
Minimalist design is not a trend or a fad. Companies use minimalist website designs because they align with their goals and target audience. Renowned companies like Nike and BMW understand that their products are world-class. They don’t have to go the extra mile by including flashy elements on the website. Such companies focus on simplicity plus ensuring ease of navigation and customer experience.
More and more customers are using devices such as tablets and smartphones to access websites. Reading text and accessing options on smaller devices will not be a problem thanks to minimalist designs. Does your company want to achieve the same success as the above-mentioned brands? Consider partnering with a professional web development company.
