If we talk about the entertainment market, then most of the users give priority to simple games. Why? They do not force you to concentrate on several tasks or solve dozens of difficult puzzles. The so-called "time killers" help to relax after a hard day, pause between solving work problems, or just pass the tedious minutes of waiting.
The main advantages of a simple mobile game are the comparatively easy implementation of the project for the
app developers themselves and the quick immersion for the users.
Mobile game: what does it consist of?
The three concepts on which a good smartphone application rests are:
- Gameplay: Game mechanics is the term closest to the meaning of gameplay. The totality of game characteristics through the eyes of the user. High-quality gameplay will guarantee the popularity of a simple mobile application. The most successful games are of high quality.
- Structure: The backbone of the game is from the general concept of its content. The plot, the energy of passing levels, the internal currency, the possibilities of promotion, competitive strategies, social meaning, features (distinctive features) - all these and many other aspects should be carefully thought out.
- Visual progress: A key aspect of the game's character interaction with the audience. Transformation of passing tests by the hero or the influence of strategy on the player himself. The package of tasks that need to be solved and the methods that the developer offers to eliminate them. In-game promotions, expanding tasks, and opportunities.
It is also necessary to think over the endgame content - what will happen at the end of progress, when the hero reaches the end, and how to keep the user after the conditional end of the game.
Stages of creating a simple and profitable mobile game
1. Preparation of the concept.
The idea and concept are the pillars on which the model of the future game stands. The results of the brainstorming are recorded in the game design plan. It consists of Vision (a detailed description of the game as a profitable product) and a Concept Document (the initial elaboration of technical tasks and the basic design of the game). After filling out the plan, a holistic picture of the future game appears.
2. Development of the prototype
The prototype is a temporary infrastructure of the future game.
Top app development companies should pay maximum attention to this stage. It is done to test the gameplay in reality. App developers should test game mechanics, the main technical points, and interpret hypotheses.
Components of the development of the prototype:
* Creation of a technical base, its verification, and adjustment;
* Development of the design of the game, drawing the interface and characters;
* Vertical slice (the implementation of the elements of the main gameplay, a draft version of the basic features, preparation for creating the content of a full game).
3. Content creation
At this stage, the game is preparing to launch to an external audience. For the high-quality contents, the designers complement all graphic moments, and the game takes on its final shape. Programmers correct errors in the gameplay and complete the development of features.
4. Beta Testing
There are two types of testing:
* Closed beta testing: the product is shown to a loyal public. The main task is to search for game errors and logical failures, as well as fixing bugs. For this, statistics are collected and analyzed, and stress tests are conducted with the involvement of players.
* Open beta testing: the game is presented to a wide audience. High traffic loads are checked. The product optimizes billing, develops internal and external payments. Monetization efficiency is checked, as well as the work of all features.
5. Mobile game launch strategy
The success of the game depends on its cool release. The app developers should consider
- Press release launch;
- Introductory videos;
- Gaming reviews;
- Creating a marketing strategy plan;
- Financial risk analysis;
- All the possibilities of effective monetization.
6. Support
After starting the game, you need to communicate with the audience:
- to carry out the activity of social networks;
- to promote the game on gaming communities;
- to explain all the attractive sides and advantages of the product on blogs;
- to take part in various forums and conferences.
