Marketing is full of challenges and opportunities. Smart people can always seize new opportunities. This article is recommended for everyone. The current profitable advertising trend is:
push notification ads.
As early as two years, many Apps are running, but 2020 still has a lot of arbitrage space. Unless you don't use your phone and browser, that is when you wouldn't have received a bunch of unread push notifications, it has become part of our screen life.
What is Push Notification Ads?
It is a relatively innovative and user-friendly way to push ads, and it is a good way to connect with the target audience. As long as the user agrees to subscribe to the notification, the push notification is sent in text or graphic form from the mobile device or browser third party application. This traffic has a large potential conversion probability in addition to the high delivery rate.
Push notification was first introduced in 2009 when Jobs was working on the iPhone and then extended to Safari, Chrome, and various services to send push notifications.
How does a push notification ad work?
Users who visit the website choose to receive push notifications. Users can receive push notifications via PC, tablet, mobile devices, etc. (whether or not the user has browsed the website or use the app). When the user clicks on the push notification, they are directed to a landing page. Such push notification advertisements can generally be purchased through CPC or CPM.
The following push notifications apply to the following devices and browsers:
- Desktop: PC / OS X: Chrome, Firefox, Opera
Mobile devices: Chrome, Firefox, Opera, Edge, Samsung Internet
Safari (OS X, iOS) does not allow web push notifications
Push notifications are not available for HTTP sites, only for HTTPS sites.
Push Notification example
On a mobile phone using the iPhone as an example, after the app development by
app developers obtains the user's consent to accept the push notification, the app will send a notification based on the user's subscription status. For example, you can choose to receive the podcast notification and then receive a similar message on the mobile phone.
If there is a small red circle on the app icon, it means you have an unread message; this is the push notification. The desktop browser can also notify the presence of a push notification. Here, we highly recommend everyone to use the Chrome browser.
Why do we recommend trying to push notification ads in 2020?
The traffic is large. There are over 200 million hits per day, and the traffic is increasing. There have been a lot of alliances to launch this kind of push notification advertisement. In addition, it is an emerging traffic source. It is not saturated yet, and the price is relatively low. At least, compared to Pop, which is saturated for many years, the traffic of push notification is a kind of traffic in progress. The most important thing is that it is a native ad that is pushed at the user's will, and it has a higher delivery and conversion rate.
Another point is that users don't need to go to the website or open the app to receive push notifications!
Which platforms can currently push traffic (Push traffic)?
- PropellerAds: Push traffic is mainly mobile Android and desktop.
- Richpush: claims to have 300 million real users, the lowest CPC is $0.003
- PlugRush, Exoclick, PlugRush: These are also performing greatly. The lowest CPC is $0.005.
Megapush: The first new alliance to support push notifications, fast approval, low traffic price, convenient deposit, and withdrawal. The disadvantage is that Targeting's US traffic is always mixed with some other GEO's garbage traffic. The key is that they don't recognize it. So CPC is lower than other leagues for a reason.
There are other platforms that support push notification traffic: Clickadu, Adsterra, Airpush, Admaven. You can test them out yourself.
What areas are recommended for push traffic?
Push notification can be used to promote many services and products such as
video games, app installation, finance, Blockchain, Dating, e-commerce. It should be noted that push traffic data statistics are delayed. The user receives the push notification advertisement and has a great relationship with the subscription time and the number of pushes on the day.
In any case, push traffic is far from saturated, but it will soon be saturated. The key to push notification ads is to match the traffic source with an offer. Push traffic is especially suitable for running native ads.
