New trends in the development of mobile applications in 2019 will help entrepreneurs to make their apps closer to the user and more convenient. In the near future, AI, VR and cloud storage will play important roles.
Mobile application development is currently experiencing phenomenal growth. A huge number of mobile devices and the rapid improvement of its technologies are widening the gap between mobile and "desktop" users.
Smartphones can be purchased at surprisingly low prices, which makes this technology available to all segments of society. Penetration of low-income users, retirees, students and even young children with old parent phones - this changes the look of the Mobile Apps user.
Today, the development of mobile applications is literally in all directions - from medical programs for seriously ill old people to exciting online games for children of all ages.
, TypeScript, Kotlin
, and Swift.
The global market is dominated by applications for social networks, games and other entertainment and communication products. However, in recent years, retailers, banks, hotels, clinics, small and medium enterprises have been massively ordering mobile applications for interaction with customers and marketing.
In 2018, almost 4 million mobile applications were launched to the market, and throughout 2017, users downloaded them 178 billion times!
To assist in the development process, we bring to your attention, which will help you to extract the maximum benefit from modern technologies.
Mobile application development trend in 2019
Machine learning and artificial intelligence
Machine learning is an important trend, thanks to which user behavior helps to continuously improve the user experience. Virtual Personal Assistants (VPA), intelligent applications, IoT - all of these elements use computer-based learning and artificial intelligence.
Amazing products of recent years, such as Prisma, Siri and Google Now, extend the capabilities of digital gadgets to the maximum. Although these technologies are at development states and are still imperfect, experts predict their rapid development in the near future.
Artificial intelligence has provided businesses with the opportunity to add useful features such as personalized experience, behavioral targeting, etc.
Chatbots (virtual buddies)
Nowadays, chatbots are actively developing, since individual verbal communication with customers of online stores and online communication in business is generally very profitable.
Thanks to AI, chatbots integrated with the mobile application are able to support the conversation, push the client to perform the target action, imitating live communication with amazing accuracy. The implementation of chatbots in 2019 will be in the trend of mobile development.
Predictive analytics are already being used by the giants of the technology world, including Facebook, Apple, Google, IBM, and leading app developers
The essence of the predictive analysis is that AI and Machine Learning are very realistic and intelligent scenarios of various processes.
Blockchain technology involves recording important information in the form of blocks. The advantage is that it is impossible to change the data without making changes to subsequent blocks and network collision. This, in turn, makes the blockchain a safe solution for cryptocurrencies and similar areas.
By 2020, the Augmented Reality market is expected to reach $120 billion. But even now, many companies use augmented reality in mobile applications. Examples include Apple's ARKit and Google's ARCore.
Leading industries such as retail and healthcare, engineering and real estate can change their appearance in the next few years thanks to the introduction of AR.
AR graphics and videos in your content can provide the best user experience. You probably remember how the augmented reality implemented by Pokemon Go
won the hearts of users all over the world. Amazon recently also announced Amazon Go, which will affect trade.
The advantages of augmented reality for business:
- Best visual experience for clients
- A detailed presentation and product description
- Real-time product validation
- Opportunity to train your employees and partners
- Increasing productivity and quality of services
The virtual reality
By 2020, the virtual reality market will reach $30 billion, without being limited to entertainment and games. VR is in increasing demand in the retail, medical, marketing and other industries.
The advantages of virtual reality are obvious:
- The ability to showcase products and services anywhere
- Effective promotion through interactive interaction
- Increasing the effectiveness of branding and marketing in general
- Detailed 3D presentations and customer instructions
, intelligently integrated into mobile applications, are very useful because it facilitates the collection, storage, and analysis of user data. With the help of cloud technology, the user can retrieve data faster and easier without overloading the phone's memory.
You can easily store data and use applications to perform everyday tasks. Cloud technologies increase the reliability, speed, and security of your mobile applications.
The latter is important for entrepreneurs who now ensure the integrity of commercial information through the "clouds".
Optimization of repetitive operations leads to a noticeable reduction in the cost of hosting and equipment, expanding the capabilities of your applications.
But one of the main advantages is the ability to access on multiple platforms. Thanks to these undeniable advantages, experts expect that in 2019, cloud applications will capture 90% of the total mobile traffic on the planet.
Mobile app security is vital today. Regardless of what kind of program you are developing. This is due to the fact that a modern smartphone is safe with the personal information of its owner. Opening this safe is a hacker's dream.
Despite the real threats, most people do not take the security of sites seriously. The “Bring Your Own Device” (BYOD) policy of some companies brings with it double risks: corporate mobile applications are increasingly suffering due to employees' personal devices.
That is why integrated security features (authorization, encryption) are required in mobile development. Take care of your reputation.
To simplify operations for widespread use of IoT implemented Edge Computing, which will lead the digital world of the future, several technology giants in Europe and the United States have relied on the so-called boundary computing in mobile applications. Back