Automotive Cloud · Connected Vehicles · Dealer Operations
Connected Vehicle & Dealer 360 with Salesforce Automotive Cloud
Hyperlink InfoSystem designed a Salesforce Automotive Cloud solution connecting vehicle, driver, dealer, sales, service, warranty, and ownership information to improve customer engagement and coordinate automotive operations.
Vehicle & Owner ProfilesDealer Network VisibilityService Lifecycle ManagementConnected Vehicle Insights
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Salesforce
Connected Vehicle & Dealer 360
Unified
Vehicle & Owner Profiles
✓ Enabled
Connected
Dealer Network Visibility
✓ Enabled
Automated
Service Lifecycle Management
✓ Enabled
Governed
Connected Vehicle Insights
✓ Enabled
Project Overview
Connected Vehicle & Dealer 360
Hyperlink InfoSystem designed a Salesforce Automotive Cloud solution connecting vehicle, driver, dealer, sales, service, warranty, and ownership information to improve customer engagement and coordinate automotive operations.
Industry
Automotive & Mobility
Platform
Salesforce Automotive Cloud
Vehicle & Owner Profiles
Vehicle & Owner Profiles connects the relevant information, users, and workflows within a governed Salesforce experience.
Dealer Network Visibility
Dealer Network Visibility connects the relevant information, users, and workflows within a governed Salesforce experience.
Service Lifecycle Management
Service Lifecycle Management connects the relevant information, users, and workflows within a governed Salesforce experience.
Connected Vehicle Insights
Connected Vehicle Insights connects the relevant information, users, and workflows within a governed Salesforce experience.
Business Challenges
Overcoming Fragmented Data and Operational Workflows
Hyperlink InfoSystem designed a Salesforce Automotive Cloud solution connecting vehicle, driver, dealer, sales, service, warranty, and ownership information to improve customer engagement and coordinate automotive operations.
01
Fragmented Vehicle Records
Addressing fragmented vehicle records requires coordinated data access, consistent processes, and clear ownership across teams.
02
Dealer Data Silos
Addressing dealer data silos requires coordinated data access, consistent processes, and clear ownership across teams.
03
Disconnected Service History
Addressing disconnected service history requires coordinated data access, consistent processes, and clear ownership across teams.
04
Limited Owner Visibility
Addressing limited owner visibility requires coordinated data access, consistent processes, and clear ownership across teams.
05
Manual Warranty Workflows
Addressing manual warranty workflows requires coordinated data access, consistent processes, and clear ownership across teams.
06
Inconsistent Engagement
Addressing inconsistent engagement requires coordinated data access, consistent processes, and clear ownership across teams.
Core Requirements Identified
- Establish vehicle & driver profiles with appropriate integration, access, and governance controls
- Establish dealer crm integration with appropriate integration, access, and governance controls
- Establish connected vehicle data with appropriate integration, access, and governance controls
- Establish sales & lead management with appropriate integration, access, and governance controls
- Establish service appointment workflows with appropriate integration, access, and governance controls
- Establish warranty & case management with appropriate integration, access, and governance controls
Solution Architecture
Salesforce Automotive Cloud Solution
Connect · Unify · Automate · ImproveHyperlink InfoSystem designed a Salesforce Automotive Cloud solution connecting vehicle, driver, dealer, sales, service, warranty, and ownership information to improve customer engagement and coordinate automotive operations.
Core Capabilities
Vehicle & Owner Profiles
Dealer Network Visibility
Service Lifecycle Management
Connected Vehicle Insights
Architecture
Core Platform Components
Vehicle & Driver Profiles
Vehicle & Driver Profiles supports integrated, permission-aware information flows and consistent execution within the Salesforce Automotive Cloud architecture.
Dealer CRM Integration
Dealer CRM Integration supports integrated, permission-aware information flows and consistent execution within the Salesforce Automotive Cloud architecture.
Connected Vehicle Data
Connected Vehicle Data supports integrated, permission-aware information flows and consistent execution within the Salesforce Automotive Cloud architecture.
Sales & Lead Management
Sales & Lead Management supports integrated, permission-aware information flows and consistent execution within the Salesforce Automotive Cloud architecture.
Service Appointment Workflows
Service Appointment Workflows supports integrated, permission-aware information flows and consistent execution within the Salesforce Automotive Cloud architecture.
Warranty & Case Management
Warranty & Case Management supports integrated, permission-aware information flows and consistent execution within the Salesforce Automotive Cloud architecture.
Owner Engagement
Owner Engagement supports integrated, permission-aware information flows and consistent execution within the Salesforce Automotive Cloud architecture.
Automotive Analytics
Automotive Analytics supports integrated, permission-aware information flows and consistent execution within the Salesforce Automotive Cloud architecture.
Implementation Strategy
Five Phases of Salesforce Transformation
The rollout established business requirements, data foundations, integrated workflows, validation, and ongoing adoption.
1
Automotive Process Discovery
- Confirm stakeholders, requirements, and system dependencies
- Configure relevant Salesforce capabilities and connected workflows
- Validate security, data quality, usability, and operational readiness
2
Vehicle & Customer Data Foundation
- Confirm stakeholders, requirements, and system dependencies
- Configure relevant Salesforce capabilities and connected workflows
- Validate security, data quality, usability, and operational readiness
3
Dealer Workflow Integration
- Confirm stakeholders, requirements, and system dependencies
- Configure relevant Salesforce capabilities and connected workflows
- Validate security, data quality, usability, and operational readiness
4
Service & Connected Data Enablement
- Confirm stakeholders, requirements, and system dependencies
- Configure relevant Salesforce capabilities and connected workflows
- Validate security, data quality, usability, and operational readiness
5
Optimization & Adoption
- Confirm stakeholders, requirements, and system dependencies
- Configure relevant Salesforce capabilities and connected workflows
- Validate security, data quality, usability, and operational readiness
Transformation
Before vs. After
The solution replaces fragmented experiences with integrated Salesforce workflows and governed data visibility.
Before
Fragmented Vehicle Records limits cross-team visibility and consistent execution
Dealer Data Silos limits cross-team visibility and consistent execution
Disconnected Service History limits cross-team visibility and consistent execution
Limited Owner Visibility limits cross-team visibility and consistent execution
Manual Warranty Workflows limits cross-team visibility and consistent execution
After
Unified vehicle and owner context across touchpoints
Improved dealer and manufacturer collaboration
More coordinated sales and service journeys
Better visibility into ownership and warranty history
More relevant customer engagement using governed vehicle context
Business Impact
Business and Operational Outcomes
Unified vehicle and owner context across touchpoints
Improved dealer and manufacturer collaboration
More coordinated sales and service journeys
Better visibility into ownership and warranty history
More relevant customer engagement using governed vehicle context
Hyperlink InfoSystem designed a Salesforce Automotive Cloud solution connecting vehicle, driver, dealer, sales, service, warranty, and ownership information to improve customer engagement and coordinate automotive operations.
Salesforce Automotive Cloud
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Talk to Our Salesforce Experts Vehicle & Owner Profiles Dealer Network Visibility Service Lifecycle Management Connected Vehicle Insights
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