Mobile App Marketing Strategies Every Company Should Know About

13 Feb 2017 Author : Khyati Shah
mobile app marketing

Over the years, mobile app marketing has grown and continues to do so. Today, many business marketers interact with audiences in extraordinary ways, incredible features, support, and distribution. A recent study revealed that over 80% of marketers consider mobile apps a vital tool to their content marketing strategy. What's more, an even higher percentage of consumers spend more of their time on the mobile app.

Indeed, mobile apps are considered as an incredible marketing tool, but they also require lots of effort to set afloat. Sadly, quite a good number of marketers make big mistakes in the process of app creation, promotion, and branding. It is why mobile app marketing or monetization strategies are essential to an overall business platform. Here we will focus on some great strategies for app monetization and marketing that can help every mobile app development company.

Marketing Strategy For your App
Mobile apps, thrive and succeed on visibility. By building an app, you get to secure a ‘private space’ for your users, which makes visibility crucial. Another thing is, trying to target the right audience using both in-app free promotion on each popular app and social media advantage to influencers and bloggers that discuss and share your type of apps and it benefits with their large audience.

Remember, a mobile app without the appropriate marketing tools is designed to fail. Particularly with the fierce competition from iOS and Android app stores.

Monetization Strategies for your App
Before developing an app, be aware that only 40% make money from mobile marketing, while 60% don't - recent studies reported this. To get an app in the 40 percent that makes income, you will need to monetize in the right way. That's creating a fiscal platform for it to run on as well as options on descending order of importance to target users segments based on income. It doesn't matter if you intend to offer standard utility or an innovative solution, note that, you will be competing against thousands or millions of other apps.

Much of app monetization is about price targeting. It means that if users are going to download your app, you need to make it worth every penny with unique and unmeasurable features. Millions of users currently spend 3.7 hours a day on their smartphones. Get to know their daily schedules, and take full advantage of it. Any business that fails to articulate its app’s user base is certainly going to encounter a bunch of uninterested mobile users. Get your app to lead the app store, and also get a good amount of positive reviews to gain attention. Your app should separate user's attention both before and after purchased.

Bottom line
To develop apps costs both time and money. Consumer metrics are crucial, and your app entry strategy needs a thorough analysis to stay on top. Complexity might be welcome at first glance, but if your overarching promotional strategy fails to boost relevancy, it will fail.

By implementing an app download analysis program, your brand should be able to target new trends in free culture and consumer needs - and have less worry if your app delays in engaging users or if it takes the time to impact on a large market. Take care of your app, affect consumers on every front and measure results. Ensure your app rollout strategies get all the necessary measurement to stay afloat.

Khyati Shah is associated with Hyperlink Infosystem as Human Resource Manager. She is one of the talented writers who contributes to our various blogs. Khyati also contributes in company's Search Engine Optimization activities. She is also very active on numerous social media sites and enhance public relations for the company. So whole and sole we can describe as A sharp writer, A social media pro and she owns very good command on public communication through different social media sites. She has done Masters in Human Resources and her Interests are reading, exploring different places and listening to music.

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