Most people in the world now use at least a smartphone. The number of smartphone users is now much more than computer users. These data reflect the
importance of mobile technology in the daily life of users, which is why doors are opened for companies that want to advance in the process of digital transformation. Adapting a website to a responsive format or creating a mobile application are just two actions that can boost the bottom line of any business.
Mobile devices allow the user to consult information and manage services quickly and easily. For the companies themselves, it is a way to increase their sales, increase their popularity, and reduce their costs, entering an ideal environment to connect brands and consumers. For these reasons, it is essential to understand what benefits an app brings and how to develop it successfully. Here are some of the essential points to consider to make your app a successful one. If all the points are well implemented, you will gain a competitive advantage, other
top app developers.
1. Operating systems
You have to know the relevance of each of the main operating systems in the world. Google's Android is the leader with a market share of over 80%, followed by iOS with 15%. The remaining 5% is distributed by a large group of operating systems. A publishing license is required for all of them.
2. Usability and user experience
Users tend to lose patience very easily, so if the application is slow or does not respond intuitively, they will discard it. When developing an app, it is essential to resolve issues such as languages, usability, visual appearance, clarity of information, or speed of use. The top
app development companies are always available to help you out with the interface and user experience of your mobile app.
3. Security
An app manages private information of users, one of the points that generate more suspicion and concern. Users place their trust in providing private data, which is why it is essential to accept a list of required permissions when downloading an application on the mobile device. Most users will uninstall an app once they start suspecting that the security of such as not standard. The issue of privacy is essential and should be properly considered.
4. Monetization
What type of app are you trying to create? And for what purpose? The answer to these two questions will allow you to develop an application destined to generate economic income, or on the contrary, popularity. And it is that an application can be paid or free. In the case that it has a cost per download, there are different variants: paid, free with advertising, free with the option of a Premium category, or free with micropayments.
5. Virality
A large number of downloads is synonymous with good positioning. For this reason, the marketing plan and the promotion actions of the application are key to achieving that the app is placed at the top of the mind of the users. To reinforce the virality of an application, special features such as interaction with GPS and Bluetooth, synchronization with social networks, facilitating a list of friends, or promoting a special promotional campaign can be included. Everything so that the app gets maximum visibility.
6. Valuations
The opinions of users in app stores may influence the decision of others, so they must be taken into account as an indication of their experience in use. The first version of an application is probably not perfect, so it is important to have an update and constant improvement strategies. With the updates, the app developers can add essential features to the app and improve the features that come short of expectation. Collecting feedback from users can help to know the features to focus on.
7. Engagement
We talk about the degree of user commitment to the application, a parameter that is verified with the number of sessions, and the duration in each one of them. It is important to stimulate the user to spend as much time as possible in the application, as this directly affects a higher exposure to advertising and an increase in the average income per user. To increase the frequency of use, a useful method is to send notifications with news or promotions.
