BT Consumer is the owner of BT Sport. BT Sport actually owns different sports TV channels that air in the UK as well as Ireland. Consumers can access BT Sport via some TV platforms in the UK, namely, Virgin Media, Sky and BT TV while in the Republic of Ireland consumers can rely on UPC Ireland. BT Sport has a sister channel named BT Sport ESPN while BT Sport Extra is the interactive service launched in September 2014. Recently (in August 1, 2015) three more channels were unveiled in the BT line up called BT Sport Europe, BT Sport Showcase, and BT Sport Ultra HD.
The value of aping the success of BT Sport is that BT Sport has a wide array of channels to air its content. For instance, on Sky it carries eight channels while on Virgin Media it carries nine channels. BT Sport also has some exclusive broadcasting deals under its belt that are quite valuable - for example, it entered into agreement to gain rights over 42 games of Premier League to be aired live (as of February 10, 2015) covering years 2016 to 2019. In the US, BT Sport owns coverage rights for the X Games, Major League Lacrosse,American College Sports, NBA and Major League Baseball.
If you like to catch sports programs on the fly, then you probably will appreciate the BT Sport App that is designed for use on Android or iOS tablets or smartphones. You can enjoy on demand video and live streaming through the BT Sports App. You can purchase your BT Sport App through the Google Play Store (for Android devices) and the App Store (for Apple iOS). The BT Sport App lets you sample live streaming of content from the ESPN, BT Sport 1, BT Sport 2 and BT Sport Europe. (Videos are broadcast only within the UK).To access the BT Sport App, you will need wifi, 3G or 4G connections.
Considering the amount of content aired via each channel and the sheer range of channels that can regularly be accessed, it is not surprising that other people would like to know how much it costs to set up the BT Sport app service. However, that type of data is very hard to come by online, probably because BT Sport is known to be so lucrative. But you can get a good idea of how costly it is to set up and maintain the BT Sport service just by checking out how many channels and the number of programs currently offered under existing BT Sport channels. Anyone thinking of setting up a similar service should develop a feasibility study at the start since the capital outlay is probably huge even for a start-up service. You should also consider how to air your channel content on a variety of devices meaning your target market is made up of consumers from the high end markets who can afford to buy their own mobile devices and computers. The good news for you though is that many consumers are mad about sports so you can pander to their taste in sports programs and reap profits at the same time.
Developing an app will cause you a fortune because you’ll have to look for the right person who can develop your app. You have to remember that hiring a professional developer would be expensive. Other things that you should also consider would be the special features you want to have in your app to make it more personalized. Hiring a professional developer would be expensive, but the quality of the app delivered to your end by your developer is good.
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