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Useful Method To Increase Retain Users And Engage For Mobile Apps


Jul 2021
1115 Views 5 Minute Read
useful method to increase retain users and engage for mobile apps
Developing a mobile application is not enough; a later process that needs to follow - especially, apps have become an essential part of life. However, the biggest concern of the marketer is to keep the audience engaged.
It is necessary to keep customers engaged with your app. Customers might get bored with the same feature, so you need to keep the app updated often. According to a survey, if the engagement rate is 91% on the first day, then there are chances on the seventh day- it drops to 31%. Only 7.5% of users show interest in the new app after the first month. It has become a challenge and evident to maintain app engagement and retention.
As there is cut-throat competition, there are numerous similar apps in the market. So, you have to make sure the user does not lose interest in your app and not switch it to another app.
Mobile app engagement is an interaction of users with mobile applications. It can measure how users are following up with the mobile app; it is necessary as it reveals you to decide its success or failure thereof. The metrics to measure are the active number of mobile app users, session length, number of downloads, and overall revenue.
Following are the ways to engage and retain your mobile app users:

1) Emphasize On Quality Of The Application

emphasize on quality of the application

In the mobile app, one glitch is enough to lose users. The developers have to ensure that the app they are providing is bug-free and operates perfectly. Because if the user faces any problem while running the application, they will stop using the app. Hence, the app should provide the best quality. The developer from top app development companies needs to emphasize the quality of the application.
Before launching it to the user, they require to carry out a different type of test- just to make sure that there is no glitch in the app. Also, a specific focus and attention to check how much time it takes to load a single page. The page should not take more than 2 seconds to load; otherwise, it will be considered slow. Therefore, the application should run smoothly and efficiently.

2) Raise Personalize User Experiences

One of the powerful methods to retain and engage the user is to give a personalized user experience. By providing a personalized user experience, your mobile app will be different from other similar apps and will keep them active. Eventually, it will develop the user's loyalty towards the mobile application.
Personalized user experience will reveal information about the user, by which it will be easier for you to make a decision based on the experiences. You can estimate the previous downloads and similarity choices. There are two factors in this- dynamic and static factors. The dynamic shows the behavioral portion of the users, and statics factors will present standard information. Do not forget that the user should not feel that you are interfering with their privacy and maintain the track accordingly.

3) Concentrate On First Time User Experience

Indeed it is essential to keep existing customers retain to your app- but it is also crucial to think about the first-time users. Concentrate on the operating part for the first-time user's experience. You are required to develop a seamless user experience from the moment the user downloads the app. According to the survey, on average the app loses 77% of its users in the initial days.
For the first-time users, put guide tutorials and screen overlays- so the users know where they are getting into and understand the app's functionality. It is especially valid in mobile games since they include numerous complicated commands for the players.
For the initial stage, the sign-up process and login should be easy and smooth. You can offer sign-up through another email or social media - so the user does not have to fill the lengthy form. You can also postpone the process to the next stage in the app to extemporize the beginning experience. Apps like e-commerce have such a feature where the user can sign-up during the purchasing process. The user can operate without bothering about signing up the whole time.

4) Importance Of Frequent Update

No user likes to watch the same app with the same feature for a long time. After some time, they expected something new from the app. That is why it is vital to update their apps frequently, so the user does not lose their interest. However, the update does not mean keeping the content of the website time-to-time- but also you need to change the layout, color, design, and outlook of the application.
Whenever there is a new update, users will take an interest in it. Also, make sure not to bug them for the update: no likes to be reminded again and again. Several apps have been following this method for a long time and are successful in it. By adding new features, top app developers can retain the attention of the users.

5) Present Offer And Rewards

present offer and rewards

No matter what kind of app you own- every user likes to have rewards and offers. It is an effective way to lure users to engage your app and spread the word about it. The bonuses and offers can be in any form, such as discounts, hampers, and freebies.
Even loyalty points can count as rewards. If someone is joining for the first time, give them some offer they will like. Offer some reward after a particular purchase. The technique is often used by e-commerce apps. You should also add a referral code.

6) Utilize Ads Cleverly

No user likes being disturbed in the middle of the work; they will immediately leave the app. Therefore, utilize the use of ads cleverly. Once the user is used to the app- they would not mind many ads. Do not pop-up ads much. Also, the app should be relevant and something which may grab the user's attention.

Final Words

Retaining app users will never go out of style. It always will be a meaningful component of marketing strategy. To gain user loyalty and attention, follow the above methods.
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Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.

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